A Bold Step in the Fight Against Ovarian Cancer

In a powerful move to combat ovarian cancer, renowned Australian designers Camilla Freeman-Topper and Marc Freeman, co-founders of the fashion label Camilla and Marc, have launched their fifth groundbreaking campaign titled “Ovaries. Talk About Them.” This initiative features international supermodel Bianca Balti and aims to raise awareness and funding for ovarian cancer research.

Excitingly, the campaign announced its goal to bring the world’s first circulating tumor DNA-based early detection test for ovarian cancer to clinical trials by 2026. This innovation could change the game for early diagnosis of this often-overlooked disease, providing hope to countless women.

A Fashion Statement with a Purpose

In a striking visual for the campaign, Bianca Balti wears a T-shirt emblazoned with the phrase "It all begins with ovaries," making a bold statement about the crucial role of awareness in tackling ovarian cancer.

Fundraising Success and Significant Impact

Since the inception of the campaign in 2019, Camilla and Marc have made significant strides, raising over $2.5 million for direct research funding. Professor Caroline Ford and her dedicated all-female team at the University of New South Wales’ Gynaecological Cancer Research Group in Sydney are at the forefront of this groundbreaking research, spearheading efforts to transform detection and treatment outcomes.

Professor Ford expressed optimism about the research, stating, “We’re on the verge of a scientific breakthrough that could fundamentally change outcomes for people with ovarian cancer around the world. Early detection is the missing piece — and we’re closer than ever to delivering it.”

A Personal Connection to the Cause

This campaign is deeply personal for the sibling duo. Creative director Freeman-Topper shared, “My brother Marc and I lost our mum to ovarian cancer when we were just 11 and 13. That was over 30 years ago, and since then, the statistics for this disease have barely changed. There was no test then, and there is no test now, largely due to a lack of funding and a system that has historically neglected women's health.”

A Call to Action

With collaborations featuring stars like Naomi Watts, Dree Hemingway, Georgia Fowler, and Willa Devereux, the campaign exemplifies how fashion can intertwine with crucial health causes. Camilla and Marc continue to lead the charge in creating awareness and funding vital research, urging everyone to join the conversation. Ovaries deserve to be talked about, and together, we can make a difference.