Activision's AI Admission Shakes Up the Franchise

In a surprising admission, Activision has revealed that it employed generative AI for certain assets in Call of Duty: Black Ops 6. As we gear up for the highly anticipated release of Black Ops 7, Treyarch's associate creative director, Miles Leslie, is stepping forward to clarify the developer's stance on this contentious technology.

AI as a Tool, Not a Replacement

"We live in a world where AI tools are part of our landscape," Leslie stated in an interview with IGN ahead of the game's reveal at Opening Night Live 2025. He emphasized that while generative AI aids the development team, it does not replace their artistry. "Everything in the game is crafted by our team—AI tools help streamline the process, but human creativity is irreplaceable."

The Controversial Legacy of AI in COD

The Call of Duty franchise has faced backlash over AI-related controversies in the past, including the infamous six-fingered zombie Santa skin that has sparked relentless criticism. When asked why such elements remain in Black Ops 6, Leslie acknowledged the issue, saying, "Not my department, but the team is actively working on those concerns to ensure they don’t make it into the final game."

Is Transparency Needed for Players?

As Black Ops 7 makes its debut, fans are left wondering if a disclaimer should accompany bundles featuring generative AI artwork. Shouldn’t players be aware of what they’re purchasing with their hard-earned COD points? Leslie's remarks prompt a vital conversation about transparency in the gaming community.

Looking Ahead to Black Ops 7