Byeon Woo Seok: A Rising Star

In an exciting announcement that has the fashion world buzzing, Byeon Woo Seok has been officially named the new brand ambassador for the prestigious Italian luxury fashion house, Prada!

The Big Reveal

The big reveal came on November 4, marking a significant milestone for both the charismatic actor and the iconic brand. Byeon made his debut on the Prada scene just last June when he attended the Men's Spring/Summer 2025 fashion show in Milan, showcasing his burgeoning relationship with the renowned fashion label.

A Spectacular Year

This year has been nothing short of spectacular for Byeon Woo Seok, who gained widespread acclaim for his captivating performance as Ryu Sun Jae in the hit series “Lovely Runner.” This role not only solidified his status in the entertainment industry but also won over a massive fanbase. Following the success of the drama, Byeon just wrapped up his much-anticipated 2024 Asia fan meeting tour titled “Summer Letter,” which spanned eight cities and sold out all 12 performances! His popularity has soared, resonating strongly both within South Korea and on the global stage.

What's Next?

For fans eager to see Byeon in action, he continues to shine in “Lovely Runner,” showcasing his talent and charm.

A Glorious Partnership

This partnership with Prada is expected to propel Byeon Woo Seok even further into the limelight, merging the worlds of high fashion and drama, and making him a figure to watch as he embarks on this glamorous new chapter in his career. Stay tuned to witness the incredible journey of Byeon Woo Seok and his adventures as the face of Prada!