Introduction

In a groundbreaking move that could reshape the advertising industry, Merlee Jayme, a prominent figure in Asia's creative landscape, has officially launched Jayme Headquarters (Jayme HQ). This innovative agency is specifically designed to empower neurodivergent creative talent, providing them with unprecedented opportunities within the advertising sector.

Merlee Jayme's Commitment to Diversity

Earlier this year, Jayme's commendable efforts in promoting diversity and inclusion earned her the title of Campaign Asia-Pacific's 2024 Diversity and Inclusion Champion. The launch of Jayme HQ is a natural progression from her recent project, The Misfits Camp, which she founded in July 2023. This training initiative aims to equip neurodivergent individuals and those with hearing impairments with the necessary skills to thrive in creative industries.

An Experienced Team

Jayme HQ boasts an impressive roster of co-founders, each bringing a wealth of experience and knowledge to the table. The team includes Edg Samson as chief client officer, Nikki Golez as creative director, JR Ignacio, a former digital innovation lead at Dentsu and BBDO Singapore, Kheng Masangkay as finance manager, and Alex Cataluña as art director. They are set to lead the agency in creating campaigns that resonate not only with clients but also with the broader community.

Collaboration with The Misfits Camp

In an exciting development, Sam Alapan, a professor at The Mint College in the Philippines, will oversee The Misfits Camp, which will continue to operate separately from Jayme HQ. This collaboration promises to ensure a robust pipeline of neurodivergent talent, ready to make their mark in the industry.

Merlee Jayme's Previous Achievements

Jayme, who previously held the position of chief creative officer at Dentsu APAC for over six years, is renowned for founding DM9 Jayme Syfu, the agency that made history by securing the Philippines' first and only Cannes Lions Grand Prix. Following its acquisition by Dentsu in 2016, DM9 Jayme Syfu merged with Dentsu Jayme Syfu, but Jayme’s vision did not end there, as she now embarks on a new journey with Jayme HQ.

Jayme's Vision for Inclusivity

Expressing her excitement, Jayme stated, "After years of training and witnessing the incredible potential within the neurodiverse community, I'm thrilled to open an agency where their talents can shine, allowing them to have a career." Her passion for inclusivity is palpable, and this initiative signifies a monumental shift in the often exclusionary advertising landscape of the Asia-Pacific region.

A Unique Approach to Diversity

While many major advertising networks have taken steps towards diversity, few have created structures dedicated solely to neurodivergent talent. Jayme HQ seeks to fill this significant gap, positioning itself as both a commercially viable agency and a sanctuary for underrepresented creatives.

Looking Ahead

With the industry at a pivotal moment, Jayme HQ is set to challenge norms, inspire change, and give a voice to those whose brilliance has long been overlooked. Stay tuned, as this agency is poised to turn the spotlight on the unlimited potential of neurodiverse talents in the world of advertising!