KUALA LUMPUR: In an exciting development for the insurance sector,

Etiqa Life Insurance Bhd (ELIB) has officially appointed Leong Su Yern as its new chief executive officer (CEO), a role she will assume starting January 1, 2025.

Leong Su Yern's Background,

Leong Su Yern brings a wealth of experience to her new position. Reporting directly to Kamaludin Ahmad, the group CEO of Etiqa Insurance and Takaful, she steps in after the retirement of Paul Low in December 2023.

Strategic Focus for ELIB,

This leadership transition comes at a pivotal time for ELIB, as the company seeks to enhance its market presence and drive innovative insurance solutions.

Challenges Ahead,

As the industry adapts to changing consumer needs and technological advancements, Leong will be tasked with steering ELIB towards sustainability and growth.

Analysts' Expectations,

Her extensive background in the insurance sector positions her well to lead the company into a new era. This appointment has analysts buzzing with anticipation about the strategic initiatives Leong might introduce.

Looking Forward,

Will she pivot the company towards digital-first solutions? How will she address the emerging trends in customer engagement and satisfaction? Only time will tell, but one thing is for certain: the future of Etiqa Life Insurance is set to be transformative under her leadership!

Stay Tuned,

Stay tuned for updates on how Leong Su Yern's appointment will shape the future of ELIB and the broader insurance landscape!