Entertainment

BLACKPINK’s Jennie’s Manager Sparks Controversy Over Alleged Favoritism in Group Dynamics

2025-03-10

Author: Wei Ling

Recently, a post on Pann has ignited major discussions within the BLACKPINK fandom after Jennie’s alleged manager, Jeremy Erlich, was seen interacting with remarks that some fans interpret as undermining the other members of the iconic girl group.

The drama unfolded when it was revealed that Erlich retweeted a highly positive review from Pitchfork critic Joshua Minsoo Kim, praising Jennie’s latest solo album, "Ruby." In the review, Kim claimed that "Ruby" is not just the best solo album from any BLACKPINK member but one of the strongest K-Pop solo projects overall, noting the remarkable production quality contributed by illustrious producers like Dem Jointz, Mike Will Made It, and El Guincho.

However, the situation took a turn when followers noticed that Kim had previously criticized Lisa's solo album, labeling it a "bad album" and questioning her vocal skills. This led fans to raise brows over Erlich’s retweet, interpreting it as an indirect endorsement of negative views about the other members, particularly Lisa.

The Pann post quickly gained traction, with views soaring past 90,000, as netizens debated the implications of such interactions. While many decried the alleged favoritism and called out Erlich for potentially fostering division among fans, others came to his defense, stating the retweet merely showcased support for Jennie's work and did not indicate alignment with Kim’s earlier criticisms of Lisa.

As the debate raged on, fans are left divided. Some argue that, as a manager, Erlich should exercise more caution to maintain professional integrity and prevent unnecessary rivalries that often flare within passionate fanbases.

In the world of K-Pop, where images and impressions can shape careers, this incident highlights the delicate balance managers must strike while promoting individual members versus the harmony within the group. As BLACKPINK continues to dominate the global music scene, all eyes are on Jennie and her manager to ensure that the group remains steadfastly united amidst rising tensions.