From Curiosity to Award-Winning Research

Emma Bunim, a recent graduate from Cal State Fullerton, never intended to dive into research. However, a compelling topic around artificial intelligence captured her imagination, leading her to create a groundbreaking thesis that would ultimately earn her accolades.

Connecting the Dots: AI and Loneliness in the Pandemic

Bunim, who earned her M.A. in communications, focused on young adults who faced social isolation during the pandemic. Her investigation unveiled how these individuals turned to online platforms, particularly AI chatbots, to fill the void left by lost friendships.

Her findings reveal a clear correlation between feelings of loneliness and an upswing in the use of chatbots—artificial companions that many young adults adapted to, almost like friends.

A Fresh Perspective on AI's Role in Social Interaction

Bunim's research contributes to an expanding field of study examining the role of AI in simulating human connection. "AI is becoming prevalent in every aspect of life, making it crucial to explore its impact," Bunim stated. "Understanding AI is essential to grasp its effects on society."

Inspiration from Personal Conversations

The seed for her research was planted during discussions with her sister, who observed that her high school peers were increasingly socializing online throughout the pandemic. This spurred Bunim to inquire: what happens when young people lack offline relationships?

Innovative Use of Parasocial Theory

Bunim framed her study through parasocial theory, a concept describing the one-sided relationships individuals feel with celebrities and public figures. Her unique approach earned her the prestigious Giles T. Brown Thesis Excellence Award.

A Unique Insight into Chatbot Interactions

Interviewing 18- to 22-year-olds across the U.S., Bunim discovered that while some might shy away from admitting a bond with chatbots, those who treated these AI companions like human friends were often more open.

Many participants likened interaction with chatbots to journaling or seeking advice from a confidant. One commonly used chatbot was described as "welcoming and constantly available," filling gaps that even busy human friends could not.

Expert Validation and Concerns

Micheal McAlexander, Bunim's advisor and professor, applauded her innovative use of established theories to scrutinize the effects of emerging technology on youth.

He cautioned, "While technology can enhance social connections, becoming too reliant on it can lead to isolation. A balance must be maintained."

Understanding AI's Limitations in Friendships

Bunim acknowledges that while chatbot relationships can provide a safe space to express emotions, they lack the reciprocity of genuine friendships. "A chatbot cannot share the emotional weight of a friendship—it creates an illusion of companionship," she asserted.

The Call for Regulation and Media Literacy

With concerns for the vulnerable users of AI technology, Bunim advocates for stronger regulations to protect those who may rely heavily on these digital companions. She aims to teach media literacy to empower individuals in assessing the quality and reliability of their online interactions.

A Growing Need for Research on Youth Experiences

While the pandemic has affected all age groups, Bunim emphasizes the lack of focused research on teenagers and young adults. She sees vast opportunities for understanding their unique experiences and challenges, encouraging further studies in this vital area.