Unveiling the August Rankings!

This August, the Korean Business Research Institute has unveiled the latest brand reputation rankings for a selection of beloved stars, and the results are nothing short of exciting!

Son Heung Min: A Phenomenal Rise

Leading the pack is soccer sensation Son Heung Min, whose brand reputation index skyrocketed by an astounding 288.10% since July, securing his top position with a score of 15,553,318! What’s behind this meteoric rise? Fans can't get enough of his dazzling performances and charismatic personality.

BTS Keeps the Momentum

In a close second is global K-pop powerhouse BTS, achieving a brand reputation index of 10,292,560—a 41.66% increase from the previous month. Their relentless charm and engaging content keep them firmly in the spotlight!

Lim Young Woong Shines Bright

Lim Young Woong clinches the third spot with a commendable score of 7,753,405, reflecting a modest 1.76% increase. His heartfelt music continues to resonate with fans across Korea.

BLACKPINK's Glamorous Rise

The fabulous BLACKPINK claims fourth place, amassing an impressive score of 6,860,892, showcasing their enduring relevance and popularity within the music scene.

Kim Jong Kook's Comeback

Rounding out the top five is the iconic Kim Jong Kook, whose brand reputation saw a remarkable boost of 107.06%, bringing his total to 6,146,253. His versatility as a performer keeps fans glued to their screens!

The Full List