Audemars Piguet Unveils AP House Singapore at Raffles Hotel: Home to the World’s First AP Café!

Watch enthusiasts and luxury aficionados, rejoice! The esteemed Swiss watchmaker Audemars Piguet has officially opened its latest venture, AP House, at the iconic Raffles Hotel in Singapore, presenting an unparalleled experience with the world’s first-ever AP Café.

Nestled within the historic Bar and Billiard Room of Raffles Hotel, the impressive 1,000 sq m space is designed to immerse visitors into the rich universe of Audemars Piguet. This isn’t just a store; it’s the ultimate destination for those who appreciate fine horology. Launched initially in 2017, AP House aims to transform the traditional luxury retail paradigm, creating cozy, welcoming environments in major cities globally, including New York, Los Angeles, Hong Kong, and Tokyo. With this opening, Singapore proudly claims its place as Southeast Asia’s flagship destination, marking the 22nd installment of the AP House concept.

Discover the World’s First AP Café!

As you enter this luxurious haven, you are immediately greeted by the stunning AP Café, featuring awe-inspiring high ceilings and sophisticated archways. Operated by the highly acclaimed Burnt Ends, the café blends the rich heritage of Swiss cuisine with a contemporary Singaporean flair. Highlights include the Golden Rösti (S$25++), a creative twist on the classic dish featuring caviar and golden flakes, and a Spiced Beef Tartare with sriracha (S$25++), artfully presented with wonton skins for a delightful crunch.

The Exclusive AP House Experience

For those eager to explore the depths of Audemars Piguet's legacy, the adjoining AP House awaits. Stepping inside feels like entering a luxurious apartment designed with contemporary aesthetics inspired by Switzerland's natural beauty. The interiors reflect the essence of Le Brassus, the historic heart of the brand located in the Jura Mountains, combining muted greens with gold accents and local woods to echo Singapore's identity as a garden city.

A striking LED screen overhead beautifully depicts the Jura region's stunning transformation through the four seasons, offering a virtual escape into the picturesque Swiss landscape. The entrance showcases three extraordinary Watch Totems housing heritage pieces that tell the story of time, including a unique Openwork Merlion timepiece and the impressive Royal Oak Concept Laptimer Michael Schumacher.

Expect more than just eye-catching watches; the luxurious environment boasts a billiard table, a magnificent 5m-long dining table, and a bar offering a selection of beverages from Switzerland, including fine wines. A designated counter allows clients to submit their watches for servicing, and a dedicated Watch Wall showcases current models from the Regency of Audemars Piguet, available for exclusive try-ons with a client consultant.

A Journey Through History

AP House Singapore doesn't just celebrate watches—it pays homage to the storied history of the Bar and Billiard Room in which it resides, a cornerstone of Raffles Hotel since its inauguration in 1896. Originally a social hub for the elite, the room has transformed into an exquisite dining venue over the years. Its legacy is interwoven with intriguing tales, including one about a tiger that took refuge in the room after escaping a circus—a legend that has lent its design to the striking rug beneath the billiard table.

As you embark on this new luxurious journey with Audemars Piguet, prepare to indulge in a seamless blend of gourmet delights, watchmaking artistry, and captivating history—a truly legendary experience awaits in the heart of Singapore!