MILAN, April 7, 2025 — ASUS has officially launched its innovative exhibition titled "Design You Can Feel" at the highly anticipated Milan Design Week 2025. Taking place from April 8 to 13 at the iconic Galleria Meravigli, this exhibition showcases the synergy of materiality, craftsmanship, and cutting-edge artificial intelligence (AI) in shaping ASUS's design ethos. The exhibition will be open daily from 10:00 AM to 6:00 PM.

Experience Innovation with "Willful Wonder"

One of the standout features of the exhibition is "Willful Wonder," a custom installation crafted by Studio INI, led by the visionary designer Nassia Inglessis. This interactive artwork is constructed from aluminum honeycomb infused with ASUS's star material, Ceraluminum™. The installation features dynamic, wing-like panels that respond to visitors' movements, reflecting nature's sensitivity and echoing the sleek design of the Zenbook series. When visitors touch the wings, the installation collects data that informs an AI model, resulting in captivating visualizations that illustrate the relationship between humans and technology. "Willful Wonder" encapsulates ASUS’s dedication to blending AI, thoughtful design, and eco-friendly materials in creating lightweight, high-performance devices.

Discover ASUS’s Design Philosophy

The exhibition promises a deep dive into ASUS's design philosophy, encouraging visitors to engage with their latest product innovations through interactive displays. Attendees will have the opportunity to explore the feel and functionality of the Zenbook’s lightweight build, the sensory experience of Adol's fragrance, the outdoor capabilities of ProArt, and the distinctive style of ROG devices. Each exhibit is designed to be not only visually appealing but also intuitively usable, underscoring ASUS's commitment to a human-centered design approach.

Showcasing the Signature Edition Zenbook

A key highlight at the exhibition is the unveiling of a remarkable limited-edition series celebrating the Zenbook line and its cutting-edge Ceraluminum™ material. This patented technology, which innovatively ceramizes aluminum, offers exceptional fracture toughness—three times greater than that of anodized aluminum—while retaining a featherlight weight. The Signature Edition models are set to include the Zenbook S14, S16, and A14, each not only representing a color variant but also reflecting ASUS’s commitment to sustainable and innovative design. The official release date for this exclusive series will be announced soon.

Join the Experience!

Whether you’re a design enthusiast, a technology aficionado, or simply curious about the future of user-centric innovation, don't miss the chance to experience "Design You Can Feel." Located at Galleria Meravigli, Via Gaetano Negri 6, 20123 Milano, Italy, this exhibition is a must-visit for anyone passionate about the intersection of design, technology, and environmental consciousness.

Mark Your Calendar: April 8-13, 2025, from 10 AM to 6 PM daily!

Don't miss out — be part of the future at Milan Design Week 2025!