SINGAPORE – A viral meme pokes fun at the often cringe-inducing posts on LinkedIn: When I was a little girl, I always dreamed of satisfying user needs in a way that meets business goals for transformative outcomes. While admittedly satirical, it reveals how users frequently misjudge the platform's purpose.

Launched in 2003, LinkedIn has become a haven for humble-bragging and oversharing. Users often try to extract profound life lessons from mundane daily occurrences, such as chats with cab drivers or mundane presentations. This oversharing can lead to serious missteps.

A Public Relations Crisis?

Consider the case of Singaporean user Janney Hujic, who learned a lesson the hard way after sharing her encounter with former DBS chief Piyush Gupta, only for him to comment, Sorry to disillusion you. That isnt me! Her post, likely unnoticed before this blunder, dropped her followers as quickly as it had attracted them.

Navigating the Fine Line of Authenticity and Oversharing

So, what’s the correct way to engage on LinkedIn? We consulted industry recruiters and communication experts to help you avoid these missteps.

1. Are You Making It Cringe?

Who exactly are you writing for? Your future boss? Current colleagues? The reality is all these audiences are present simultaneously on LinkedIn, leading to what researchers dub “context collapse.” This phenomenon can transform even a well-meaning post into something that feels cringe-worthy or inappropriate.

2. Is Your Authenticity Genuine Enough?

While being relatable is crucial, experts warn against crossing into the territory of oversharing. Authentic content should resonate well with your audience but avoid mixing in irrelevant personal drama.

3. How Are You Utilizing Your Connections?

LinkedIn is not just about collecting contacts; it’s about building meaningful professional relationships. Don’t immediately ask for favors upon connecting; take the time to establish rapport first.

4. Should You Share Layoff News?

Being open about layoff experiences can be beneficial in today’s job market; it signals transparency and authenticity to recruiters. Frame such announcements as transitions rather than setbacks.

5. Beware the ‘Thought Leadership’ Trap!

In pursuit of establishing oneself as a 'thought leader', many users forget that authenticity matters. Relying on AI to generate posts can dilute your voice and create a sea of generic content. Focus on delivering unique insights rather than conforming to popular trends.

Ultimately, your LinkedIn presence should reflect who you are in a way that attracts the right opportunities. As LinkedIn expert Dr. Juliana Chan puts it, Not everyone should be trying to build an audience. Instead, prioritize quality content that showcases your unique position in your industry.