
Apple's Smart Home Strategy Faces Major Threat as Samsung, Amazon, and Google Innovate in AI
2025-07-07
Author: Nur
In the battle for smart home supremacy, Apple is at risk of falling behind as competitors like Amazon, Google, and Samsung unveil groundbreaking AI features. Samsung has taken the lead with its new SmartThings app, which introduces a highly intuitive way for users to control their smart homes through natural language.
Samsung’s SmartThings serves as a powerful rival to Apple's HomeKit, allowing users to manage all compatible devices seamlessly from their smartphones. The newest addition: a Routine Creation Assistant that simplifies the automation process. Users can now simply type commands—like ‘turn off all lights when I leave the house’—and the app does the heavy lifting, eliminating the need for intricate configurations.
Breaking Down Complex Automation Alley:
While some basic automations exist in Apple's Home app, they often require a tech-savvy touch to set up, revealing a frustrating barrier for everyday users. For instance, creating a tailored morning routine involves multiple steps in Apple’s system, including scene creation and automation triggers that can overwhelm those unfamiliar with the interface.
Samsung's Smooth Sailing with Time Delays:
Samsung isn’t stopping at just natural language capabilities; it’s also enhancing routines with clever features like Delay Actions. This allows users to stagger tasks within their automations—such as turning on bedroom lights at 7 a.m. and brewing coffee 15 minutes later. One user, for instance, could set up a 'goodnight routine' that turns off lights while still illuminating pathways.
User-Friendly Notifications and Flexibility:
Additionally, Samsung has introduced a notification system that prompts users to confirm whether they want specific routines to run. This proactive approach can help avoid conflicts between scheduled automations and those activated manually, making the system far more user-friendly. In contrast, Apple's shortcuts appear rather cumbersome when weighed against Samsung's streamlined app.
As these advancements proliferate, it becomes increasingly clear that Apple must step up its game in the smart home arena. If the trend continues, we might soon see Apple relegated to the sidelines, leaving consumers to embrace smarter solutions elsewhere.