As we approach the midpoint of 2025, excitement is brewing for the upcoming iPhone season, with a groundbreaking twist on the horizon!

Rumor has it that Apple is preparing to launch an ultra-slim model potentially named the iPhone 17 Air, as part of what is claimed to be the "most ambitious" product roadmap in the history of the iPhone.

Following a leaked memo from Apple’s hardware chief, John Ternus, the buzz surrounding a reshaped lineup has sparked rampant speculation. Industry analysts have now provided clarity—Apple appears poised to shift its traditional release strategy starting next year.

Here's a sneak peek at the exciting iPhone release roadmap leading up to 2027:

2025: The Year of Innovation

- iPhone 17 - iPhone 17 Air - iPhone 17 Pro - iPhone 17 Pro Max

2026: A Staggered Strategy

**First Half:** - iPhone 17e **Second Half:** - iPhone 18 Air - iPhone 18 Pro - iPhone 18 Pro Max - iPhone Foldable

2027: The Future of iPhone

**First Half:** - iPhone 18e - iPhone 18 **Second Half:** - iPhone 19 Air - iPhone 19 Pro - iPhone 19 Pro Max - iPhone Foldable (2nd Generation)

Historically, Apple has adhered to a fall release schedule since the launch of the iPhone 4S in 2011, making this staggered approach a significant departure. The addition of a foldable iPhone next year marks a daring leap into the future.

In recent years, iPhone sales have stagnated amidst fierce competition, particularly from Chinese manufacturers. Apple’s innovative staggered release strategy aims to reinvigorate the brand, ensuring its product lineup remains dynamic and engaging for consumers.