Apple's Bold Move into AR/VR Gear

Apple is gearing up for a game-changing leap into the world of virtual and augmented reality (AR/VR) with the development of a staggering seven new devices. Expected to hit the market by the close of 2025, these innovations are set to redefine consumer electronics.

The Vision Series: What's Coming?

Leading the charge is an upgraded version of the Vision Pro mixed reality headset, anticipated to feature Apple's next-gen M5 processor. This cutting-edge headset is poised to start mass production in Q3 2025, with an impressive shipment goal of 150,000 to 200,000 units by the year's end. However, don’t expect a radical design overhaul—major hardware modifications are not on the agenda.

Affordable Alternatives in the Works

For those seeking more budget-friendly options, Apple hasn’t forgotten about the Vision Air headset. Slated for production in Q3 2027, this model aims to be about 40% lighter than the Vision Pro, utilizing innovative materials like plastic and magnesium alloys to cut costs while retaining essential functionality.

Future Innovations: Generations Ahead!

But wait, there's more! Apple is also plotting a second-generation Vision Pro, set to unveil in 2028, featuring a complete redesign and the company’s most advanced processor yet. This next iteration promises to be lighter and more affordable than its predecessor, hinting at even broader consumer accessibility.

Diving into Smart Glasses

Apple is not stopping at headsets; they're also dipping into the smart glasses market. Originally expected in 2026, Kuo forecasts these glasses won't debut until Q2 2027, in a bid to rival Meta’s Ray-Ban collaboration. With an expected initial rollout of 3 to 5 million units, consumers can look forward to variations tailored to different needs and materials.

Smart Glass Features That Excite!

So, what will these smart glasses be capable of? Some standout features include: - Voice control - Gesture recognition - Photo and video capture - AI-driven object recognition

XR Smart Glasses: A Peek into the Future

In addition, Apple is brewing up two models of XR smart glasses with built-in displays, with the first potentially launching in 2028. This device is expected to support voice commands and gesture input, while details on the second version are still under wraps.

Possible Resurgence of a Shelved Project?

Interestingly, Kuo also highlighted a previously scrapped VR device that targeted a wired connection to Macs and iPhones. Although its hefty weight caused delays, there’s a possibility of resuming its development, aiming for a potential launch in Q2 2026.

Apple's Timely Entry into a Competitive Market

Despite entering the AR/VR arena later than some competitors, Kuo believes that Apple's commitment to innovation will set new benchmarks for the industry. With advanced technology, deep integration into its ecosystem, and a timeless design philosophy, Apple may not just catch up but revolutionize the AR/VR experience entirely.