Technology

Apple's Bold Move: F1 Movie Promos Now in Wallet!

2025-06-25

Author: Daniel

Get ready for some thrilling action as Apple revs up the excitement for its much-anticipated F1 movie, hitting theaters on June 27. And they’re taking a rather bold approach to get your attention!

This Tuesday, users of the Apple Wallet were treated to a surprise: a notification that doubled as a coupon and an ad for the racing epic, offering "10 bucks off when you buy 2 or more tickets to F1 The Movie on Fandango." Clicking on the prompt whisked them away to a special Fandango page where they could snag the deal using the promo code "APPLEPAYTEN" alongside Apple Pay.

But not everyone is thrilled with these aggressive advertising tactics. This situation is drawing comparisons to the infamous 2014 U2 album debacle, when Apple automatically downloaded the band’s album to the iTunes libraries of over 81 million users without their permission— a move that was met with widespread backlash.

Reports suggest the budget for F1 is soaring between $200 and $300 million, although both the lead producer and director have pushed back against these figures. Regardless, this marks Apple’s significant plunge into the summer blockbuster arena, employing everything from eye-catching ads to a cutting-edge haptic trailer specifically designed for iPhones.

For those already planning to catch the flick, the discount runs until June 29—a solid $10 savings that could sweeten the deal. However, here’s hoping this doesn’t set a precedent. Imagine reaching for some cash only to discover an unexpected movie coupon stuck in your wallet. Talk about a surprise that could raise eyebrows!