Unleashing Creativity Like Never Before

Apple is igniting the art scene with a stunning new campaign called 'Shot on iPhone, Drawn on iPad.' This exhilarating initiative brilliantly showcases the fusion of cutting-edge technology and artistic expression.

A Perfect Pairing of Devices

This campaign highlights the extraordinary photographic capabilities of the iPhone combined with the limitless possibilities of the iPad. Together, they unlock a new realm of creativity, transforming simple snapshots into captivating works of art.

Global Talent, Infinite Perspectives

Featuring the incredible work of 13 photographers and 8 illustrators from around the world—like Jason Nocito, Anais Wade, and Omkar Patil—this campaign showcases a kaleidoscope of styles and cultural viewpoints. Artists from India to Germany contribute their unique perspectives, making the project a truly global celebration.

Transforming Photos Into Art

Each featured artwork kicks off with a photo captured on an iPhone, totaling 15 stunning images, which are then creatively animated through illustration on an iPad using tools like Apple Pencil and the Procreate app. The outcome? Ordinary scenes metamorphose into vibrant visual narratives that blur the lines between reality and fantasy.

Art Accessibility for All

More than just a showcase of artistry, this campaign emphasizes that creativity knows no bounds. Apple is sending a clear message: anyone can snap a photo with an iPhone and bring their artistic vision to life on an iPad, democratizing art for everyone.

A Joyful Global Rollout

Launched globally the week of July 7, the 'Shot on iPhone, Drawn on iPad' campaign splashes colorful creativity across digital platforms and billboards, brightening screens and feeds worldwide. Get ready to be inspired!