Technology

Apple Shakes Up iPhone Launch Strategy with Twice-a-Year Releases!

2025-05-05

Author: Jia

Hold onto your seats, Apple enthusiasts! The tech giant is rumored to be revolutionizing its iPhone launch schedule, moving towards a bold, biannual release format starting in 2026. That's right—get ready for double the excitement as Apple teases the potential of unveiling new iPhones in both spring and fall!

Currently, the iPhone 16 lineup includes a variety of models: the standard versions, the Pro pairs, and the new iPhone 16e. With so many choices flooding the market, a split launch schedule may help to simplify decisions for users. According to insiders from The Information, Apple may begin this staggered strategy with the iPhone 18 series.

The plan would stick to the familiar fall launch for the Pro and Pro Max models, but will showcase the regular, Slim, and 18e versions months later—potentially releasing them in spring 2027. This strategy not only gives consumers more time to weigh their options but also positions Apple to directly compete with rivals like Google, who adopt a similar release pattern.

With more breathing room between releases, buyers can take the time they need to choose the perfect model, especially when specs might seem marginally different. This shift could change the game for iPhone upgrades, providing users with a clear timeline and offering a strategic edge over competitors.

But that's not all happening in the world of tech. On a different note, if you’ve visited the Louvre lately, you might have noticed tourists getting around with Nintendo 3DS consoles—an interactive guide to the art world. However, this unique partnership is wrapping up, with the 3DS set to be retired this September due to the arrival of newer technology.

For just six euros, visitors could explore the history of artworks—like the Mona Lisa—while enjoying the convenience of geolocation features. While the 3DS may be on its way out, the Louvre is committed to providing digital learning tools and hints at unveiling a new system soon. Fingers crossed for something exciting like the Switch!

Switching gears back to gaming, leaks can either make or break reputations, as revealed by Nintendo’s latest move against Genki, which teased the Switch 2 ahead of time. Originally showcased at CES 2025, Genki’s unofficial mockup spurred Nintendo's retaliation through a lawsuit citing trademark infringement. With the Switch 2 launch just around the corner, Genki finds itself scrambling to salvage its reputation.

As if gaming weren't becoming pricey enough, Microsoft has just hiked the prices on their Xbox Series X|S consoles by as much as 30%! With the Series S now starting at $380 and the Series X at an eye-watering $550, plus peripherals soaring in cost, gaming is approaching luxury status. Upcoming titles are also expected to hit the $80 mark, escalating the spending game for all.

In a crowded landscape of tech and gaming gear, price increases without new enhancements raise eyebrows. With the gaming community feeling the pinch, savvy gamers are left to wonder whether these price hikes can be justified or if it’s simply a cash grab.