Are you passionate about photography but don’t have time to hunt for the latest gear?

Or perhaps you're an avid golfer always on the lookout for cutting-edge equipment? Whether you’re a die-hard sports fan seeking the perfect game-day jersey or a music lover chasing exclusive artist merchandise, keeping up with the latest products in your hobbies can be overwhelming. But now, Amazon is set to revolutionize your shopping experience with its stunning new AI-powered feature—'Interests'!

So what exactly is 'Interests'?

Picture this: a tool that continuously combs through Amazon's endless inventory, handpicking the freshest new items that resonate with your personal passions and hobbies. No more tedious searches or overwhelming product lists. With just a few taps, you are instantly connected to relevant products designed to elevate your interests.

Tailor-Made Shopping Made Easy

With 'Interests', you can create unique shopping prompts that align perfectly with your interests and preferences. Whether you’re looking for 'model building kits for aspiring engineers' or 'the latest in pickleball gear,' you can simply describe your desires in everyday language. The best part? Once your prompts are set, 'Interests' does all the heavy lifting. It constantly scans for new stock and alerts you to must-have products, restocks, and incredible deals that match your interests.

Currently Available Features

Currently, this exciting feature is in a limited rollout phase for select customers in the United States, available through the Amazon app on both iOS and Android, as well as the mobile website. If you see “Interests” in the “Me” tab of the app, you’re in luck—you have access to this engaging feature! Expect full availability for all U.S. customers in the coming months.

The Tech Behind 'Interests'