Introduction

As the Chinese New Year approaches, Alipay, one of China's leading online payment platforms, is gearing up for its highly anticipated annual virtual fortune card collection campaign. Announced from Shanghai, the campaign will feature an impressive 29 themed card sets, showcasing a range of renowned brands, personalities, and intellectual properties from around the globe.

The Popular Campaign

This popular campaign, known as "ji wufu" or "collecting five fortune cards," aims to establish a modern digital tradition for Chinese New Year celebrations, a concept that has resonated with millions since its inception in 2016. With a staggering 900 million participants over the last decade, this initiative has clearly struck a chord with users.

Participation Details

From January 20 to February 2, Alipay invites users, both in China and abroad, to join in on the festivities. Participants can earn virtual fortune cards by using the app to scan objects displaying the Chinese character "fu," a common symbol used in New Year decorations. Those who successfully collect a complete set of five distinct cards will unlock cash prizes, delivered in the form of virtual red packets that can be opened on New Year's Eve, adding to the festive thrill.

Special Features of this Year’s Campaign

This year’s campaign is particularly special, offering users the chance to collect 28 additional themed card sets, each bringing its own unique flavor. Participants can select their top five themes and gather cards through various methods, such as scanning relevant objects and using the new Alipay Tap payment feature. Alipay promises exciting cash rewards and unique gifts for those who complete collections, ensuring that the spirit of giving is alive and well.

Diverse Themes

The diverse themes span a wide range of interests, with options including popular brands and franchises such as NBA, Marvel Comics, Pop Mart, and Lego. Additionally, users will see representations of sports champions like Zheng Qinwen and Sun Yingsha, making it a truly inclusive affair.

Global Accessibility

What sets this year apart is the campaign's global accessibility—both expatriates in China and users abroad can participate seamlessly through the Alipay app. The initiative aims to bridge cultural gaps, inviting people worldwide to embrace and experience the richness of traditional Chinese customs.

Quotes from Alipay

Liu Shan from Alipay's public relations team expressed enthusiasm for the campaign, saying, "With this initiative, we want to welcome friends from all corners of the globe to immerse themselves in the vibrant atmosphere of the Chinese New Year. The diverse themes serve to unify cultures, allowing everyone to enjoy this innovative digital approach to our cherished traditions."

Conclusion

As anticipation builds, Alipay's virtual fortune card collection promises to be an exhilarating way for users to engage with Chinese New Year celebrations while connecting with a broader international community. Don't miss out—join in the luck and prosperity today!