Introduction

In a heartwarming tale of ambition and familial duty, Jonas Koh, a 30-year-old Singaporean, has embarked on an exciting culinary journey by establishing his own Nasi Lemak stall called The Kumpong Boys in Ang Mo Kio. Koh’s story is not just about the love for food but also highlights the challenges many young adults face when balancing personal aspirations with parental expectations.

Educational Background

Like many Singaporean youths, Jonas felt the pressure to get a degree to satisfy his parents before pursuing his true passion. Despite his initial reluctance, he completed his business degree at SIM-RMIT three years ago. "I didn’t really want to get a degree, but my parents wanted me to have a backup," he confessed. After graduation, he worked in various roles in the food and beverage industry, ultimately becoming a bartender at the popular diner, OverEasy, where he honed his hospitality skills.

The Leap to Entrepreneurship

In September of last year, Jonas took a leap of faith and launched his very own stall, which specializes in Malaysian-style Nasi Lemak featuring delectable choices like spiced fried chicken and curry chicken. He was inspired to open The Kumpong Boys after discussions with his mentor, a former head chef at OverEasy. Recognizing the potential of Nasi Lemak in the local market, Koh invested S$10,000 in recipes and training with this skilled chef, laying the foundation for his business.

Facing Challenges

However, operating a stall amidst fierce competition has not been without its challenges. Five months after opening, Jonas shared that the stall is struggling to break even, as he currently relies on his savings. Situated in a kopitiam near Kebun Baru Market & Food Centre, The Kumpong Boys faces tough competition, with many customers preferring their regular spots. The stall's price point of S$6.90 for Nasi Lemak sets makes it a hard sell, especially when nearby hawker stalls offer lower prices to the area's elderly clientele.

Support and Community

Despite these difficulties, Jonas maintains a positive outlook, encouraged by the support he receives from fellow hawkers and customers who praise the quality of his food. His parents, who were initially concerned, have become staunch supporters of his endeavor, often lending a hand during busy hours and even helping with start-up capital.

Current Operations and Future Goals

At present, The Kumpong Boys sells an average of 80 Nasi Lemak sets each day. Koh is hopeful for the future and envisions expanding to a mini restaurant or bar as his ultimate goal. To increase visibility and attract more customers, he has recently enlisted the help of a social media team to promote his stall, successfully drawing in food enthusiasts from other neighborhoods.

Signature Dish

The Nasi Lemak at The Kumpong Boys is more than just food; it tells a story of perseverance. The signature dish comprises chicken with a beautifully fried, spice-laden skin paired with light, aromatic basmati rice, enhancing the dish's flavor profile. The sambal, made in-house, adds a rich, fiery allure that keeps customers coming back for more.

Conclusion

So if you find yourself in Ang Mo Kio, don’t miss the chance to enjoy a hearty meal at The Kumpong Boys, where each bite is infused with passion and dedication. Open daily from 10 AM to 9 PM (except on Tuesdays), the stall is located at The Daily Inn coffee shop, 226F Ang Mo Kio Ave 1, Singapore 566226. Come taste the success story of a young man pursuing his culinary dreams.