In a shocking turn of events, Ye, previously known as Kanye West, has released a new song titled "Heil Hitler" that is rapidly gaining traction on social media, particularly on X, where it has garnered millions of views, despite significant efforts by major platforms like Spotify and SoundCloud to remove it.

This latest track, alongside another called "WW3," openly glorifies Adolf Hitler, infamous for orchestrating the Holocaust. While some platforms are actively attempting to yank it down, others seem reluctant or unable to act.

The divergent moderation approaches highlight a fractured online landscape, with certain platforms stepping back from strict guidelines against hate speech, while others strive for higher standards.

Elon Musk's X appears to be where the song has found its most substantial audience. A video for the song was uploaded by Ye on Thursday and had eclipsed 6.5 million views by Friday evening. The clip was shared by at least 12,000 users, including a number of right-wing influencers.

Notably, Ye also shared a video featuring controversial influencer Andrew Tate playing the song in his car, which alone accrued over 3 million views. Ye's account is verified as an organization on X, which typically opens up monetization opportunities; it remains unclear if he is taking advantage of these features.

The viral nature of this song underscores the significant influence that high-profile celebrities wield on social media, as well as the platforms' struggle—or unwillingness—to control content after its release. Although Ye has not uploaded the song to other social media, unauthorized reposts are rampant.

On Facebook, numerous reuploads of the "Heil Hitler" music video have surfaced, while YouTube showed half a dozen versions of the song, each viewed hundreds of thousands of times. TikTok too has seen a handful of reuploads accompanied by the hashtag #hh.

Despite policies against hate speech, platforms like X, Meta, TikTok, and YouTube have faced criticism for their inconsistent enforcement. A spokesperson from YouTube mentioned that they are actively removing the content while clarifying that accounts linked to Ye are ineligible for monetization.

Initially, Ye managed to upload the track to Spotify and SoundCloud, leading to a petition from the Anti-Defamation League (ADL) advocating for its removal. ADL's Daniel Kelley expressed frustration over Spotify's lack of communication and action, stating they felt it was essential to mobilize volunteers to pressure the platform.

Although the original song seems to have been removed, the follow-up track "WW3" remains available on Spotify with controversial lyrics.

Users have found workarounds; some have uploaded the song to Spotify's podcast section or released re-recorded covers. SoundCloud has similarly removed links associated with Ye from his X account but still has multiple remixes available.

Amidst this, Ye announced a new streaming platform, Scrybe, asserting that it would serve independent artists better. The app appears to showcase Ye’s tracks prominently as trending. Requests for comment from Scrybe have gone unanswered.