In a world of cars dominated by bland hues of blacks, whites, and grays, Lexus has dared to innovate with their breathtaking Copper Crest color—a stunning blend of rose gold and pink that graces their latest RX models.

Unfortunately, it appears that automotive buyers are missing out on this beautiful option.

Earlier this year, I experienced the Copper Crest firsthand while driving the Lexus LC 500.

The car itself was a masterpiece, but the true magic of Copper Crest shone even brighter when I got behind the wheel of the RX 500h F Sport Performance.

Suddenly, this mid-size luxury crossover transformed into a stunning visual spectacle.

As I drove around town, people couldn't help but notice the color, often mistaking it for a shade of pink or copper.

Curiously, many expressed dismay that such a vibrant shade wasn't more prevalent on the roads.

It’s a valid question—why is such a beautiful color not more popular?

The answer lies in the conformist nature of potential buyers.

They prioritize resale value and insurance costs over aesthetic appeal, leading to a sea of monochrome Lexus RX vehicles on the streets.

A representative from Lexus revealed that the take rate for Copper Crest hovers around a mere 2-3%.

It's a strikingly low number, especially when you consider that colors like pink or copper don't even register on popular color surveys.

This underappreciation of a dazzling color like Copper Crest is not just disappointing; it's a tragedy.

Adding this unique hue elevates any vehicle it touches, making it not only an eye-catching ride but also a conversation starter.

For those who appreciate automotive design, Lexus' aesthetic language is already compelling, but the addition of Copper Crest adds a fresh, dynamic flair that changes with the lighting.

If you're contemplating the purchase of a Lexus, I urge you to consider this striking color.

The best part? It's not reserved for only high-end models!

Copper Crest is available across various models, including the UX, NX, RZ, RX, and LC.

For those who prioritize color, you can snag a base-model UX 300h, select the $595 Copper Crest paint, and drive home for just $38,110—a bargain for such an eye-catching car!

Sadly, if luxury SUVs like the TX or the sporty IS and ES pique your interest, you will have to forgo this stunning shade.

But if you're one of the brave few looking to stand out on the road, make the bold choice.

Embrace the beauty of Copper Crest—you'll not only drive a stunning vehicle but also inspire others to break away from the monotony of traditional car colors!

So, will you be one of the few who dares to stand apart from the crowd?