Discord Goes Big with ‘Orbs’ Launch

Exciting news for Discord users! After teasing a groundbreaking virtual reward system back in May, the platform is officially rolling out its innovative feature: Orbs. This new system is designed to enhance user engagement by incentivizing interactions with ads in a fun and rewarding way.

What are Orbs?

So, what exactly are Orbs? Users can earn these digital tokens by completing Quests that involve engaging with various advertisements. But it doesn't just stop there! Once you've collected your Orbs, they can be redeemed for a treasure trove of digital goodies in Discord's Shop, including a three-day Nitro credit, exclusive Orb-themed profile badges, eye-catching avatar decorations, and so much more.

Impressive Early Results!

The feedback during the beta phase has been overwhelmingly positive. In just seven weeks, millions of Orbs were earned and spent, driving an incredible 16-fold surge in first-time purchases within the Shop. A staggering 79% of users had never made a purchase before diving into this rewarding new adventure!

A Strategic Move Ahead of Possible IPO?

As Discord sets its sights on potential partnerships and an exciting IPO, the launch of Orbs could be a strategic effort to showcase a robust and scalable ad model. Advertisers are being enticed with the promise that launching Quest campaigns will be simpler than ever—no need for creating custom rewards!

A Gateway for Non-Subscribers?

This initiative could also serve as a clever gateway for users who haven't yet subscribed to Nitro. With Orbs providing an avenue to purchase credits, Discord is undoubtedly seeking to turn casual users into loyal subscribers. Interestingly, a whopping 70% of participants in the Orbs trial were nonmembers, hinting at untapped potential!

The Future Looks Bright!

While Discord has yet to comment on the impact of Orbs on subscription rates, one thing is clear: this new feature is set to elevate the user experience to new heights. Keep your eyes peeled for more updates, and don’t miss out on the chance to earn your Orbs!