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Ultimate Guide: What to Buy and Skip During Prime Day 2025

2025-07-06

Author: Jessica Wong

"Alexa, get ready for deals!" Prime Day 2025 is set to kick off with a bang, stretching across four action-packed days from July 8 to July 11. This is Amazon's biggest sale of the summer, competing with Black Friday prices and offering jaw-dropping discounts on everything from kitchen gadgets to stylish attire.

To help you make the most of this shopping extravaganza, our experts have shared their top picks for what to snag and what to dodge.

Must-Buy Items for Prime Day
Apple Products

If you've been eyeing AirPods, now’s the time to act! These fan favorites go on sale during Prime Day, with discounts on other Apple gadgets like iPads and Apple Watches, too.

Korean Beauty Must-Haves

Refresh your skincare routine with Medicube's Collagen Jelly Cream, a hot item beloved by stars like Meghan Markle. Expect discounts on other popular items from the K-beauty brand as well.

High-End Household Appliances

Thinking about investing in a Dyson vacuum? Prime Day is the ideal opportunity to snag one at a bargain. Elana swears by her Dyson cordless vacuum, scoring major savings.

Essential Everyday Items

Stock up on quality haircare with discounts on brands like Ouai and Oribe. Look out for bundles that give you a luxurious experience without the hefty price tag.

Noise-Canceling Headphones

Love your music? Grab Bose QuietComfort headphones, perfect for workouts, travel, or just blocking out distractions, all available at reduced prices.

Fitness Tech

The stylish Oura Ring 4, a favorite among celebs, often sees markdowns during Prime Day. Tracking your health metrics has never looked better.

Everyday Clothing

Don’t overlook the clothing deals! Brands like Hanes have some excellent offerings for men and women that won’t break the bank.

Spa and Bath Bestsellers

Indulge in Necessaire's body wash, packed with nourishing ingredients and usually available at a discount come Prime Day.

Essential Sunscreen

Stock up on Supergoop!'s Unseen Sunscreen SPF 50, a lightweight, invisible option that doubles as a makeup primer—perfect for hot summer days!

Stylish Accessories

Keep an eye on trending bags like the JW Pei Harlee, which could see a price drop during the sale.

What to Skip This Prime Day
E-Readers

While Kindles are fantastic, they're frequently discounted throughout the year. There's no rush to buy one now.

Survival Gear

Items like the LifeStraw water filter might be discounted, but let's leave thoughts of emergency preparedness until after summer!

Important Prime Day Details

Mark your calendars! Prime Day 2025 kicks off at 12:01 a.m. PT on July 8 and ends at 11:59 p.m. PT on July 11.

Want to score these deals? You must be a Prime member, but you can snag a free trial to enjoy the perks without commitment.

Year after year, Prime Day proves to be the best time to save on everything from Levi's to Ray-Bans, must-have beauty products, and more. Don’t miss out!

Keep an eye out for future sales, including the anticipated Prime Big Deal Days in October. Stay updated with all the latest news!