Ubisoft's Struggles: After Delays and Backlash, What's Next for Assassin's Creed Shadows?
2024-09-26
Author: Jessica Wong
Ubisoft finds itself navigating turbulent waters as its stock plummets to a ten-year low, a self-investigation opens to address the company's internal issues, and the announcement of the delay of the much-anticipated Assassin's Creed game, Shadows, sends shockwaves through the gaming community. Originally set for release in 2024, the game will now hit shelves on February 14, 2025.
In an unusually transparent move, Ubisoft shared insights on why the delay was necessary, stating, "While Assassin's Creed Shadows is feature complete, the learnings from the Star Wars Outlaws release led us to provide additional time to further polish the title." This admission hints at the rocky reception of Outlaws, which launched to middling reviews and ultimately ranked among Ubisoft's lower-performing major releases in the past decade. Despite the excitement over an open-world Star Wars experience, technical issues and a heavy emphasis on stealth gameplay diminished its success and affected sales.
In response, Ubisoft's Massive Entertainment is not only patching Outlaws for technical fixes but is also revising its gameplay mechanics to improve player experience. However, the challenges don’t end there. The company has recently faced backlash from segments of the gaming community regarding allegations that its titles have become overly "woke" or driven by specific agendas.
"We want to emphasize that we are an entertainment-first company, aimed at creating games for the broadest possible audience. Our goal is not to push any particular narrative," Ubisoft clarified amid these criticisms. This comes on the heels of apologies directed to Japanese audiences concerning controversial promotional materials for Shadows.
One significant point of contention surrounds the character Yasuke, a legendary black samurai, whom some critics argue is historically contentious. The online discourse questions whether Yasuke’s inclusion as a lead character constitutes a push of "woke" politics, echoing similar discomfort surrounding the character Kay Vess in Outlaws, who faced backlash for her representation as a female lead.
Amid these debates, rumors circulated about Ubisoft potentially revising Yasuke's role in Shadows during the delay period. However, given the timeline, such modifications seem unlikely. With only three months left until launch, it's improbable Ubisoft could substantially alter the storyline to appease critics.
As the gaming giant grappled with these multifaceted challenges, questions loom: Can Ubisoft rise from its recent setbacks and deliver a blockbuster with Shadows? The industry will be watching closely as the release date approaches, and players are left to wonder what the future holds for their favorite franchise.
Stay tuned for updates on this evolving story!