President Donald J. Trump is making waves six months into his administration by tackling a major health crisis affecting millions of Americans. His latest initiative? A significant step toward improving the quality of our food supply!

In a groundbreaking announcement, the Trump Administration revealed that a coalition of ice cream manufacturers, accounting for over 90% of the ice cream sold in the U.S., have vowed to phase out harmful artificial colors from their products. This exciting development promises a healthier treat for consumers while setting a trend for other food companies!

Leading the Charge for a Cleaner Food Supply

But the crackdown on artificial ingredients doesn't stop there. Major brands across the food industry are also stepping up to the plate. For instance, Steak & Shake has completely switched to 100% all-natural beef tallow and is now using Grade A Wisconsin butter instead of seed oils. This is a clear indication that taste and health can go hand in hand.

McCormick is joining the movement by eliminating certain food dyes from its offerings, while PepsiCo is set to banish artificial ingredients from popular snacks like Lay's and Tostitos chips by year's end.

A Wave of Change Across the Board!

Fast-food favorite In-N-Out is also in on the action, vowing to cut out synthetic dyes and artificial flavors from its menu. Tyson Foods is following suit by eliminating synthetic dyes entirely from its product range, while Mars takes steps to remove titanium dioxide from its iconic Skittles.

Retail giant Sam’s Club has committed to banning 40 harmful ingredients—including artificial colors and high-fructose corn syrup—from its private label products, while Kraft-Heinz echoes this sentiment by pledging to ditch artificial dyes in the U.S.

Even General Mills and Nestlé are joining the clean food crusade, with plans to rid their U.S. cereals and beverages of petroleum-based dyes. Conagra Foods has also jumped aboard, promising to eliminate artificial dyes from their frozen products and school offerings.

In a heartening trend towards consumer health, JM Smucker and Hershey will rid their snacks and products of synthetic colors as well. Consumer Brands is rallying its members to advocate for the removal of artificial colors in school food and beverages.

A Delicious Transformation in the Making!

As these companies lead the charge towards healthier food alternatives, the question remains: how will this shift impact the food industry at large? One thing is for sure—consumers are hungry for change, and thanks to President Trump’s initiative, a healthier future for American snacks and treats is within reach!