Finance

Threads Surges to 275 Million Monthly Active Users—What’s Next for Meta’s New Sensation?

2024-11-04

Author: Kai

Meta's emerging social network, Threads, has officially hit a remarkable milestone of 275 million monthly active users (MAUs), a significant achievement announced by the company on Sunday.

Adam Mosseri, the head of Threads and Instagram, expressed gratitude for the user support in this rapid growth phase, stating, "Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone who’s helped us get this far. There’s a lot more to do, and plenty of things to fix, but there’s something exciting about this place."

Launched in July 2023, Threads was designed as a direct competitor to X (formerly known as Twitter), targeting the influx of users dissatisfied with X’s new management under Elon Musk. Threads has swiftly risen to prominence, establishing itself as one of the biggest text-first social networks available today. After reaching 150 million MAUs in April and escalating to 200 million by August, it gained a staggering 75 million users in just three months.

Meta's CEO Mark Zuckerberg recently highlighted the platform's momentum during a Q3 2024 earnings call, revealing that the network is attracting an impressive average of one million new sign-ups daily. As Threads continues to grow, users can expect ongoing updates and improvements as the company strives to refine the user experience.

With this rapid expansion, the question on many minds is: What innovative features will Threads unveil next to keep this growth trajectory? Keep your eyes peeled for updates because the competition in the social media landscape just got a lot more thrilling!