From Hollywood Legends to Restaurant Tycoons

Every decade brings unique culinary trends, but few are as surprising as the birth of Planet Hollywood. Founded in the early '90s by action heroes Bruce Willis and Sylvester Stallone, this restaurant was more than just a place to grab a bite—it was a star-studded spectacle.

A Vision Fueled by Fame

The concept originated when film producer Keith Barish pitched an innovative idea to Willis and Stallone: a movie-themed restaurant that combined the glitz of Hollywood with the immersive dining experience reminiscent of the famed Hard Rock Cafe. With Barish's vision and insights from Hard Rock's CEO Robert Earl, Planet Hollywood was ready to roll.

Star Power: The Launch Pad

In 1991, the first Planet Hollywood opened its doors in Manhattan, boasting 350 seats and a red-carpet allure. The celebrity trio—Willis, Stallone, and Arnold Schwarzenegger—attracted fans and visitors, despite the restaurant's steep prices and mediocre cuisine.

The 90s Boom and Decline

The economic boom of the 1990s meant that Americans were eager to splurge on unique dining experiences, which is exactly what Planet Hollywood offered—albeit at a premium. As the decade progressed, the chain expanded wildly across the globe, but the initial sparkle began to diminish. By 2000, Schwarzenegger's exit from the venture signaled rough waters ahead.

Is Planet Hollywood Still Thriving?

Today, Planet Hollywood still exists, but it's a shell of its former self. A few locations linger on, primarily catering to tourists, yet it has faced bankruptcy twice. The menu, filled with kitschy items like the "OMG! Burger" and cocktails with nostalgic names, often disappoints. While some celebrity restaurants flourish, Planet Hollywood's days of glory seem long gone.

A Loyal Partnership Even in Decline

Despite the downturn, both Stallone and Willis continue to be associated with Planet Hollywood, reflecting a loyalty to the brand they helped create. It's a testament to their partnership, proving that even in the face of adversity, they remain committed to the operation they once envisioned together.

Continuing the Legacy

Planet Hollywood may not be the critical hit it once was, but as it clings to survival, its origins as a star-studded dining experience remain a fascinating chapter in the story of celebrity ventures. As the dining landscape shifts, will this iconic brand find a way to adapt and thrive once more?