Disney's Anticipated Live-Action Adaptation Faces Backlash

In a stunning turn of events, Disney's highly anticipated live-action adaptation of "Snow White" has been marred by controversy, security threats, and unforeseen challenges that have shaken the studio to its core. As excitement built for the first official trailer released on August 12, 2024, the film's star, Rachel Zegler, found herself at the center of a social media storm that has had serious repercussions for both her and the franchise.

Political Remarks Ignite Controversy

After Zegler's brilliant introduction of the trailer, which garnered an astounding 120 million views in just 24 hours, she went on to post a political statement on X (formerly Twitter), "and always remember, free Palestine." This message, amassing 8.8 million additional views, ignited shockwaves within Disney. Many studio insiders were dismayed that Zegler would intertwine her film promotion with political activism, a move that potentially disenfranchised a significant portion of the film's audience.

Security Concerns for Co-Star Gal Gadot

Following the backlash, the studio took drastic measures, including beefing up security for co-star Gal Gadot amidst rising threats related to her Israeli identity. Sources reveal that Zegler appeared unaware of the potential fallout from her actions, which not only affected her career trajectory but also put her co-star in harm's way. Disney's executives were reportedly distressed and sought to reconcile the situation. Despite heavy outcry from the studio, Zegler stood firm, leading Disney's producer Marc Platt to personally confront her in New York.

Box Office Disappointment

As the film's release approached, Zegler's social media activity became increasingly contentious, culminating in another inflammatory Instagram post aimed at former President Donald Trump. Disney executives, sensing formidable backlash, introduced a "social media guru" to review her online output. Yet, the damage may have already been done, as the film faced a disappointing opening weekend gross of just $87 million globally—not even reaching half of its budget of $270 million.

Industry Reactions and Additional Challenges

Insiders from rival studios expressed disbelief that such an iconic remake could underperform: "You can’t have a live-action take on the most beloved animated feature, spending hundreds of millions, and expect anything less than blockbuster results." Many had expected "Snow White" to dominate the box office, aiming for a billion-dollar return, a target it woefully missed.

Production Issues and Actress Relations

Meanwhile, additional challenges beset the production, from COVID-related delays to on-set mishaps, including a fire incident. Yet, while the studio faced significant hurdles, Zegler's ongoing public disputes further strained her relationship with Disney. The actress previously criticized aspects of the original 1937 animated version during promotional events, causing an uproar among purist fans who took to social media to express their disdain.

Cordial Relations Despite Public Perception

Interestingly, despite the public perception of hostility between Zegler and Gadot, multiple sources indicate that the two actresses maintained a cordial working relationship. Yet, during events close to the film’s release, Disney's distinct separation of the two stars led to her describing Gadot somewhat dismissively in social media posts.

Disney's Challenging Crossroads

As the stakes grow higher for Disney's live-action division, which has been witnessing declining success with films like "Dumbo" and "Peter Pan & Wendy," industry experts are left pondering the long-term implications of social media controversies. Disney finds itself at a crossroads where the need to manage star behaviors is more crucial than ever.

Conclusion: A Rocky Journey Ahead

As "Snow White" struggles to find its footing in a competitive market, one thing is certain: the film's journey has been anything but a fairytale, putting both Disney and its stars in the spotlight for all the wrong reasons. Will the studio be able to weather this storm and reclaim its reputation, or is this just the beginning of a larger saga? Stay tuned as more developments unfold!