A Revolutionary Leap in Golf Broadcasting

Get ready, golf fans! The 153rd Open Championship at Royal Portrush is set to redefine the viewing experience with the introduction of Spidercam technology—an innovation that will bring you closer to your favorite players than ever before. This cutting-edge four-point wire-cam system promises to deliver immersive, bird’s-eye views that have never been seen in golf broadcasts.

Unforgettable Moments from Above

Imagine witnessing the suspense of the final hole with spectacular aerial shots capturing every twist and turn as the Champion Golfer of the Year is crowned on Sunday, July 20. The Spidercam, perched above the 18th green, will reveal the dramatic contours of the hole and follow crucial shots, making every swing feel like you’re right in the thick of the action.

Enhancing the View with State-of-the-Art Tech

Already a staple in sporting events like rugby and football, Spidercam will complement a range of existing technologies at The Open, including aerial drones, bunker cameras, and Toptracer. Neil Armit, Chief Commercial Officer at The R&A, expressed excitement about this advance, stating that it’s all about delivering breathtaking detail to millions of fans watching from around the world.

An Immersive Experience for Golf Lovers

Richard Bunn, Chief Content and Revenue Officer at European Tour Productions, echoed this enthusiasm, highlighting their commitment to creating a truly engaging experience that draws viewers closer to the action. With Spidercam, fans can anticipate an unprecedented level of detail and accessibility, making this year's championship a must-watch event.

Unlocking New Ways to Engage with The Open

The Open isn’t just about the main broadcast—there's a treasure trove of content for fans. Expect 48 hours of continuous coverage over four rounds, making it the longest single feed in golf history. Viewers can follow along through major broadcast partners like Sky Sports and NBC, as well as on TheOpen.com, R&A TV, and their official mobile app, which enhance fan engagement.

Behind-the-Scenes and Real-Time Interaction

The championship offers supplementary live content including Dedicated Featured Groups, a Par-3 Channel focusing on the stunning 16th hole, and behind-the-scenes insights with shows like 'Live at the Range' in collaboration with HSBC. Golf enthusiasts can also listen to The Open Radio for live audio coverage.

Stay Inspired and Connected!

With innovative features like a Lock Screen Leaderboard on smartphones and personalized player news feeds, fans can easily keep track of leaderboards and vote for their Golfer of the Day. This is a golf experience tailored just for you, combining cutting-edge technology with the thrill of live sports!