The Context of Cinema in 2024

In a recent installment of Slate’s annual Movie Club, renowned film critic Dana Stevens engaged in a dialogue with fellow critics such as Bilge Ebiri, K. Austin Collins, Alison Willmore, and Odie Henderson, reflecting on the cinematic landscape of 2024. One thought-provoking topic that surfaced was what drives individuals to the theater. For many critics, including Stevens, this question remains elusive amidst their constant exposure to movies.

Stevens' Perspective as a Movie-Goer

As a devoted movie-goer, Stevens admits to often attending films for a mix of work and pleasure, yet seldom contemplating what she genuinely wants to experience on-screen. Interestingly, Stevens noted that her anticipation for major releases of 2024 was limited. This gap in enthusiasm may stem from her recent move from New York City, which has greatly impacted her access to certain films like "Close Your Eyes" or "Green Border"—titles that likely won't appear in her local multiplex.

The Disconnect Between Audiences and Films

Stevens laments a concerning trend: many movie enthusiasts are simply unaware of what films are currently screening. She shared a revealing story about an Uber driver, a middle-aged man who loved movies and had no clue that "The Fall Guy," a heavily marketed film featuring Ryan Gosling and Emily Blunt, was in theaters. This scenario highlights a broader issue in film marketing today: people may want to see movies, but they aren't informed of their existence.

The Challenges of Film Marketing and Distribution

The decline of traditional marketing—once dominated by eye-catching newspaper ads and vibrant street posters—has left audiences inundated with digital noise, from banner ads to autoplay videos, leading many to miss upcoming releases. Even theater marquees, which once showcased current films, have gradually diminished in their effectiveness.

Moreover, the industry's approach to distribution itself bears scrutiny. Stevens reflected on how some talented films, like Clint Eastwood's "Juror No. 2," received minimal promotion and limited theatrical runs, curtailing their visibility despite strong content. In contrast, award-winning documentaries, such as "No Other Land," face significant challenges in securing distribution, despite their artistic merit and critical acclaim.

Highlighting 'Green Border'

Among the films Stevens passionately endorses, she champions Agnieszka Holland’s "Green Border," a profound and visually striking drama examining the humanitarian crisis faced by refugees at the Poland-Belarus border. This film stands out not only for its emotional depth and compelling characters but also for its cinematic artistry—combining political urgency with a beautifully crafted narrative.

Conclusion: The Importance of Supporting Underappreciated Films

Stevens believes that if there’s one underappreciated movie from 2024 to recommend, it would be “Green Border,” noting that while it may not cater to every taste, it has the potential to resonate deeply with audiences. Holland, an accomplished director whose previous works span Eastern and Western Europe and Hollywood, is praised for her ability to create films that are both accessible and thought-provoking.

In a time where moviegoing habits continue to shift due to changing marketing strategies and distribution challenges, it’s essential to elevate voices and films that deserve to be seen. So, as the year unfolds, let’s not forget to seek out and support these hidden gems that might just ignite our passion for cinema once again!