In the world of consumer goods, the significance of a product can’t merely be categorized as good or bad; most often, they lie in a gray area that helps us understand the evolution of various industries and their trajectory. We are excited to unveil an overview of Gear Patrol's 12th annual GP100 report, a compilation of the year's most impactful releases in tech, automobiles, fashion, watches, and more.

For 2024, we rated our selections not only based on innovation and popularity but also on their societal impact. Some of our choices may not resonate with everyone, and the rankings might trigger a debate, but one truth remains: today's product landscape is more dynamic, thrilling, and genuinely essential than ever.

20. A Revolutionary EV for Driving Purists: Hyundai Ioniq 5 N

The 2025 Hyundai Ioniq 5 N is not just another electric vehicle; it’s a game-changer. With its powerhouse performance boasting 641 horsepower, it redefines what a high-performance hatchback can be. Car enthusiasts will admire its track-ready suspension system and innovative features like an artificial engine sound and drift mode. Hyundai has ingeniously crafted a vehicle that offers exhilarating performance without compromising on sustainability.

19. Advanced Recovery Technology at Home: Hyperice Normatec Elite

Compression boots are becoming essential in fitness and sports recovery points. The newly launched Hyperice Normatec Elite changes the game by ditching cumbersome hoses and cables. With battery packs sewn into each boot, they offer ultimate portability, seven levels of targeted compression, and ease of use, making them a must-have for dedicated athletes.

18. A Leap in Horology: IWC Portugieser Eternal Calendar

The new IWC Portugieser Eternal Calendar is heralded as the new benchmark in watch-making accuracy. With technology that incorporates a 400-year gear, it ensures unprecedented precision while retaining its stunning aesthetic appeal. The watch boasts the ability to remain accurate until 3999 and features a moonphase complication that operates flawlessly for 45 million years—a blend of stunning craftsmanship and engineering brilliance.

17. Crafting a Better Future: Patagonia Provisions x Deschutes Brewery Kernza Golden Brew

This year witnessed the maturation of nonalcoholic beers, with Patagonia and Deschutes Brewery leading the charge with their innovative Kernza Golden Brew. This beer, crafted from Kernza, a perennial grain that benefits the environment, is not only delicious but is also the first certified organic non-alcoholic craft beer available in the U.S., showcasing the potential for positive ecological impact.

16. Next-Gen Photography: Nikon Z6III

Nikon delivers once again with its Z6III, a cutting-edge full-frame mirrorless camera featuring a groundbreaking 24.5-megapixel partially-stacked CMOS sensor. This camera offers lightning-fast auto-focus, video capabilities, and improved durability, making it a strong competitor in the midrange market, perfect for both enthusiasts and semi-professionals.

15. Instant Coffee Like You've Never Tasted: No Normal Coffee Dark Roast

No Normal Coffee has revolutionized our approach to caffeine with its Dark Roast, delivering concentrated coffee in a portable tube. Easily mixable with any type of water, it's a quick and delicious solution for adventurers and busy professionals alike, proving that coffee innovation can be delightful and straightforward.

14. Elevated Icon: Vans Premium Authentic 44

Vans takes its classic sneakers to new heights with the Premium Authentic 44, remastering the original design with improved materials while incorporating an anti-fatigue insole. Timeless styling combined with modern comfort makes these shoes perfect for both casual outings and everyday wear.

13. The Laptop Redefining Portability: Microsoft Surface Laptop (7th Edition)

Microsoft's 7th Edition of the Surface Laptop introduces an ultra-portable design with impressive performance powered by ARM technology. Boasting a battery life that rivals traditional laptops, this device emphasizes sleek design and functionality, challenging the dominance of MacBook Air.

12. A Fan-Favorite Watch Reimagined: Tudor Black Bay Fifty-Eight GMT

Tudor has listened and delivered with the Black Bay Fifty-Eight GMT, perfectly blending chic design with functionality in a newly compact case. This timepiece strikes a balance between luxury and practicality with its Master Chronometer movement, ensuring both style and precision.

11. A Mid-Size Pickup Reinvented: 2025 Toyota Tacoma

The 2025 Toyota Tacoma lands back on the scene stronger than ever, featuring a complete redesign and showcasing power with a new turbocharged engine option. This reliable truck continues to win over enthusiasts with improved technologies and advanced off-road capabilities, maintaining its legacy in the competitive mid-size truck segment.

10. Insulation Reimagined: Mountain Equipment Oreus Hooded Jacket

This year marked a significant breakthrough in outdoor apparel with Mountain Equipment’s Oreus Hooded Jacket, which optimizes warmth and mobility without the disadvantages of traditional insulation down. The innovative design promises comfort and functionality for any winter adventure.

9. A Chair for Connection: Ikea Poäng

The iconic Poäng chair gets an upgrade, reshaping its design to foster conversation rather than solitude. With a reduced height, it not only becomes a style statement but allows for more vibrant interactions in cozy settings.

8. Apple’s Latest Marvel: M4 iPad Pro

Apple once again pushes boundaries with the M4 iPad Pro—exceedingly thin, exceptionally lightweight, and powered by a breakthrough OLED display. This latest model obliterates previous shortcomings, marking an era of enhanced slate computing functionality that blends performance with elegance.

7. A New Contender in Whiskey: Traveller Whiskey

With backdrop talent from Buffalo Trace and Chris Stapleton, Traveller Whiskey has surprised many skeptical spirits enthusiasts with its affordability and quality. Earning accolades in its debut year, it challenges industry preconceptions while remaining accessible to all.

6. Revolutionizing American Apparel: American Giant Made in America T-Shirt

In a significant shift for domestic manufacturing, American Giant’s Made in America T-shirt arrives at Walmart stores, offering quality that is both affordable and locally sourced. This initiative promises to revitalize the American apparel landscape.

5. Inclusivity Redefined: Nike Elite EasyOn Backpack

Nike's latest innovation, the Elite EasyOn Backpack, sets new standards in inclusivity, designed for a diverse range of users. Tailored for adaptive athletes, its versatile design serves to improve functionality for everyone who needs it.

4. The Future of Footwear: On Cloudboom Strike LS

The On Cloudboom Strike LS introduces an innovative, laceless upper crafted using a spray-on technique that revolutionizes performance footwear. This design combines cutting-edge tech with environmental friendliness, cutting material waste while delivering superb athletic performance.

3. Connectivity Anywhere: Starlink Mini

Starlink Mini is reshaping remote work with its capability to deliver high-speed internet anywhere on the globe. Its compact design and portable power option make it an essential tool for professionals who require connectivity regardless of their location.

2. A Watch Like No Other: Panerai Submersible Elux LAB-ID

Two worlds collide in Panerai’s Submersible Elux LAB-ID, combining intricate mechanical watch-making and innovative technology to provide unprecedented luminescent features without reliance on traditional lights or batteries. It’s a marvel of horological ingenuity.

1. The Ultimate SUV: Lexus GX550

The 2025 Lexus GX550 emerges as not just an SUV, but a lifestyle choice that marries luxury with rugged capability. With advanced technology, off-road readiness, and an exquisitely crafted interior, this vehicle stands as the pinnacle of what an SUV can offer, appealing to both adventure-seekers and luxury enthusiasts alike.

In an age where products fight for relevance and consumers strive for innovation, this collection showcases the crème de la crème of 2024’s releases, promising to change the game across various sectors. Whether you’re on the hunt for the latest gadgets, automobiles, or lifestyle goods, this list is a crucial guide to what truly matters in the ever-evolving marketplace.