Technology

Star-Crossed Dreams: The Billionaire’s Moon Mission That Never Launched

2025-03-31

Author: Ting

In a surreal twist of fate, a group of ten aspiring creators found themselves gathered in a Houston hotel conference room in September 2021, their eyes glazed over from jet lag after trekking from far-flung corners of the globe. They had navigated a demanding selection process from a staggering million applicants for a once-in-a-lifetime opportunity—a chance to travel to the moon on a private mission known as dearMoon, spearheaded by Japanese billionaire Yusaku Maezawa.

The only obstacle that stood between them and the stars? An unexpected showdown over ping-pong tables, a fittingly whimsical test for the creative minds seeking lunar adventure. "Am I really part of a Japanese reality TV show?" Brooklyn filmmaker Brendan Hall mused about the absurdity of auditioning to embark on a celestial journey. The task at hand felt almost like a cosmic joke, but it highlighted the unlikely fusion of art and space exploration that made dearMoon an emblem of both ambition and uncertainty.

Maezawa, who was once a hardcore punk drummer and is now a prominent art collector, pledged to reserve a seat on Elon Musk's SpaceX Starship in 2018, later expanding the mission to include diverse artists who could capture the essence of space through their creativity. "I choose to go to the moon, with artists," was his stirring declaration that echoed the historic words of President John F. Kennedy.

The selected crew included notable personalities like musicians Steve Aoki and T.O.P from Big Bang, documentary filmmaker Brendan Hall, nature photographer Karim Iliya, and choreographer Yemi A.D., among others. Each member brought a unique narrative aimed at contributing something meaningful upon their return—art that would preserve their space journey for future generations.

However, the dream quickly dissolved into nothingness. In June 2023, a heart-wrenching email from Maezawa announced the cancellation of dearMoon. The project was delayed indefinitely due to SpaceX's failure to provide a reliable launch timeline. For Maezawa, the decision came from a place of empathy; he couldn’t justify holding his crew's lives in limbo any longer.

The crew’s reactions were filled with a mix of sorrow and understanding. Despite the disappointment, they expressed that they would have waited indefinitely for the mission. Many had invested emotionally—some even financially—into their hopes of going to space and were left grappling with a sense of loss after their aspirations were abruptly cut short.

What once represented a hopeful new chapter for humanity and the arts now emerged as a cautionary tale about the perils of billionaire dreams. The dearMoon artists found themselves both exhilarated by the potential venture and disillusioned by the volatile whimsies of wealth. As they sought meaning in the aftermath of the mission's cancellation, they confronted the bittersweet nature of ambition and uncertainty.

As the world approaches a new era in space exploration, companies like Virgin Galactic and Blue Origin are already paving the way for private space tourism. But the exorbitant costs remain a barrier for most, underscoring the division between the elite and the everyday dreamer. Yusaku Maezawa himself has a mixed reputation; an eccentric figure known for his lavish spending on art and social media antics, he balanced philanthropy with an air of unpredictability.

With the dearMoon project firmly shelved, Maezawa returned to his pursuits in celebrity golf tournaments and supercars, leading to questions about the sincerity of his artistic intentions. While the artists who were once part of this ambitious space mission now reflect on their experiences, they are also focusing their energies back on Earth, channeling their creativity into new projects grounded in the realities of life.

Recent events have seen many of them grow closer, uniting over shared experiences that have become a part of their artistic narratives. Their shared dream of touching the cosmos may have evolved into insight and inspiration for new ventures, illustrating how the hunger for exploration continues to persist despite setbacks.

While the dream of travelling to the moon may have been dashed, the spirit of creativity that motivated these artists endures, urging them to forge ahead in their own Earthbound journeys. As they look up at the moon now, it stands as a poignant reminder of aspirations both fulfilled and deferred—a celestial beacon that represents both promise and poignant reflection.