In a strategic expansion, StackAdapt is cementing its footprint in the Asia-Pacific (APAC) region by appointing two seasoned executives to spearhead its operations in Hong Kong and Japan. This bold maneuver aims to capitalize on the rapidly evolving digital advertising market and enhance StackAdapt’s position as a leader in advertising technology.

Jeffrey Kwan has been named as the Head of Business for Hong Kong, bringing with him a wealth of experience in launching and scaling ad tech firms across new markets. Kwan previously played a pivotal role in introducing Teads to Hong Kong and Taiwan and has a rich history with renowned media organizations such as the Financial Times and Reuters. He stated, “StackAdapt is distinct in the advertising landscape with its state-of-the-art technology and innovative tools, including sophisticated AI and machine learning capabilities. This platform isn't just another DSP; it is equipped to deliver exceptional results for brands navigating complex digital advertising campaigns, ensuring robust returns on their media investments.”

Meanwhile, Takeshi Yamaguchi, who will lead operations in Japan, comes with an impressive background that includes high-profile roles such as Commercial Director at Ogury and Japanese Country Manager for Monks. He shared insights indicating a significant opportunity in Japan's digital advertising sector, stating, "While the digital advertising spend in Japan is substantial, there’s a noticeable hesitation among advertisers and agencies to embrace programmatic advertising. This gap represents a growing challenge for the market. With StackAdapt's unique approach and technology, we are poised to catalyze the evolution of programmatic advertising in Japan."

Liam McCarten, overseeing operations in Asia-Pacific, emphasized the importance of these new appointments, stating, "Welcoming Jeffrey and Takeshi to our team is a testament to our commitment to growth in North Asia. Their expertise in scaling businesses and forging strong partnerships will amplify our momentum across the APAC region. We are excited to support agencies and brands in achieving their business objectives through our innovative technology and dedicated team."

In addition to these key hires, StackAdapt has previously recruited former Meta executive Liam McCarten to lead the region and Deirdre Chew, a former Google executive, as Director of Sales for Southeast Asia. This strategic talent acquisition aligns with StackAdapt's aspirations for substantial growth within the APAC markets, where they currently have a dedicated team of over 65 employees spanning Singapore, Australia, New Zealand, Japan, and Hong Kong.

StackAdapt is gaining recognition for its ability to empower media buyers in planning, executing, and optimizing cross-channel campaigns across channels like connected TV (CTV) and digital out-of-home (DOOH), all backed by precise measurement and attribution. The company’s ambitious roadmap suggests that it is set to revolutionize the advertising tech landscape in the region, proving that great things are indeed on the horizon for advertising in Hong Kong and Japan!

Stay tuned to see how StackAdapt’s innovative strategies will reshape the future of digital marketing across Asia-Pacific!