The cycling arena is heating up with an exhilarating groupset showdown! Following Shimano's buzzworthy unveiling of its revolutionary wireless XTR groupset and Campagnolo's game-changing 2x13-speed drivetrain, SRAM has entered the fray with not just one, but *two* refreshed groupsets. Introducing the updated Force AXS and Rival AXS, tailored for both road and gravel adventures.

Redefining Performance with New Innovations!

After making waves with the latest RED and RED XPLR drivetrains, SRAM has raised the bar in braking and shifting performance. The RED group offered an unmatched experience, prompting even die-hard Shimano fans to take note of this leap forward. Now, much of that cutting-edge technology is trickling down to the Force and Rival levels, providing the same exceptional performance without a premium price tag!

Versatility at Its Best: 12 or 13 Speed for Every Terrain!

The new line-up features categories that cater to both road and gravel cycling. The Force AXS and Rival AXS groups bring 12-speed options for the road, while Force XPLR AXS and Rival XPLR AXS hit the gravel scene with 13-speed configurations. Both lines utilize the same chains, ensuring versatility for diverse riding cultures.

Elevated Ergonomics and Stellar Brake Performance!

With the Force AXS HRD Shift-Brake System, SRAM offers RED-level ergonomics at an accessible price. The redesigned hoods are more comfortable, featuring intuitive push-button controls and enhanced braking power for one-finger operation, whether you’re on the hoods or drops. This latest design is the fruit of four years of rider feedback, ensuring effortless control and natural handling.

Precision Shift Technology!

The revamped Force AXS front derailleur boasts noise-free operation and a slim profile for rapid, accurate shifting. Incorporating SRAM’s innovative Yaw tech with auto-trim allows for seamless transitions across gear ranges. Riders can expect whisper-quiet shifts without the annoying rub or chatter.

Lightweight and Powerful Components!

The new Force AXS rear derailleur is a marvel, shedding 12 grams while vastly improving speed and efficiency. It accommodates a range of cassettes, ensuring compatibility from tight racing to expansive gravel setups. Coupled with a sleek, modular crankset equipped with an accurate power meter, the Force AXS delivers impressive performance statistics.

Unveiling the Rivals: Tech Meets Affordability!

The new Rival AXS 12-speed road group brings high-end technology within reach. With reduced weight and the same crisp braking and wireless shifting of the premium offerings, the Rival AXS provides cyclists with remarkable value. Designed for ease, the Rival levers also come with enhanced ergonomics for a more intuitive experience.

Gravel Ready with XPLR!

SRAM's highly anticipated Force and Rival XPLR groupsets cater to gravel aficionados, offering resilience without the need for constant tweaks. The robust transmission-style derailleur assures rapid, responsive shifting, whether you’re tackling challenging descents or just cruising with friends.

Join the Revolution!

With the unrivaled offerings of Force and Rival AXS, SRAM is empowering cyclists everywhere to embrace their passion for road and gravel riding. Whether you’re racing against the clock or exploring new trails, the latest groupsets promise an unforgettable riding experience. Get ready to elevate your cycling game!