Price Increase Overview

In an unexpected twist just two days after its much-anticipated launch, the Blackmagic PYXIS 12K camera's price has skyrocketed by 32%, now retailing for $6,595 in the United States. Originally priced at $4,995, this dramatic increase has been attributed to new reciprocal tariffs imposed on imported goods.

Announcement from Blackmagic Design

The news came from Blackmagic Design’s CEO Grant Petty during a livestream announcement, where he confirmed the initial price for the camera body—regardless of lens mount—was set at $4,995. However, as of now, the manufacturer's website reflects the new, much higher price.

Wider Impact of Tariffs

This price surge is not an isolated incident; numerous products in the US are experiencing similar price hikes due to the tariffs. Acknowledging the widespread impact, Blackmagic Design posted a statement on their social media, indicating that while the price increase is limited to the US market, products such as DaVinci Resolve and Blackmagic Cloud remain unaffected.

Reason Behind Price Changes

The increases stem from the recent policy changes by the current US administration, which had hinted at possible tariffs but left many manufacturers in the dark regarding the specifics. Blackmagic only adjusted their pricing after the official announcement of the tariffs.

Retailer Response and Regional Pricing

As of this moment, famed retailers like B&H Photo Video have yet to update their listings, but changes are anticipated shortly. Interestingly, pricing comparisons across various regions reveal stark contrasts: for instance, the PYXIS 12K remains at €4,855 in Austria, and other European countries, while the PYXIS Pro Handle is set at €999 in Europe compared to $1,185 in the US—a notable jump from its initial $895.

Consumer Considerations

With these new tariffs in play, consumers are left to ponder: should they pre-order the PYXIS 12K now or wait for potential further increases? The economic landscape remains uncertain, and experts suggest that US consumers should prepare for a wave of rising prices on imported products. Moreover, even domestically assembled goods, which rely on foreign components, are likely to see their prices climb.

Future Outlook

As we navigate this turbulent period in trade relations, the fate of prices remains precarious. Could this be the beginning of more significant changes in the market? Stay tuned for more updates as we plan to discuss these matters with Blackmagic representatives during the upcoming NAB conference.