Sazerac Hits the Hong Kong Scene

Big news for spirit enthusiasts! The renowned Sazerac Company has officially made its debut in Hong Kong, teaming up with local distributor Telford International to unleash a tantalizing lineup of spirits.

A Diverse Spirit Selection

This launch is no small feat, as Sazerac rolls out nine impressive offerings: eight distinctive whiskeys and one smooth vodka. Here’s what you can now savor in Hong Kong: Buffalo Trace Straight Bourbon Whiskey, Eagle Rare Straight Bourbon Whiskey, Sazerac Rye Straight Rye Whiskey, 1792 Small Batch Bourbon Whiskey, Early Times Gold Bourbon Whiskey, Early Times White American Blended Whiskey, Southern Comfort Original, Southern Comfort Black, and Wheatley Vodka.

Following International Footsteps

Sazerac's move to expand into Hong Kong mirrors its recent entry into India, where the company is also making waves with its Bourbon whiskey brands. The Indian market has been identified as a goldmine for whiskey consumption, prompting Sazerac to make it a priority.

Investing in Future Markets

Diego Bianchi, Sazerac’s General Manager for emerging markets, emphasized their commitment: "India is at the forefront of our strategy, and we plan to consistently introduce more of our award-winning Bourbons from Buffalo Trace Distillery each year." With stakes in local distilleries, Sazerac is poised to establish a strong foothold in these burgeoning markets.

Telford International: A Trusted Partner

Sazerac's collaboration with Telford International marks a significant partnership. Established in 1982, Telford has expanded aggressively since its inception, reaching into Mainland China and solidifying its presence as a leading drink distributor in the region.

Stay Tuned for More Exciting Developments!

With Sazerac’s vibrant spirits now available in Hong Kong and its ambitious plans in other major markets like India, it’s an exciting time for cocktail lovers and whiskey aficionados alike. Keep your eyes peeled for what this dynamic company will bring to your glass next!