With the average new car price soaring close to $50,000, the dream of affordable transportation is slipping away for many Americans. However, Slate, an innovative electric vehicle (EV) startup backed by Jeff Bezos, is stepping into the spotlight with a bold plan: a $25,000 pickup truck that could cost even less—under $20,000 with tax incentives.

CEO Chris Barman revealed that this game-changing truck aims to fill a significant gap in the market. "Many people need safe, reliable, and affordable transportation options, but the alternatives are few and far between," she stated in a recent interview before the truck's unveiling.

Unprecedented Affordability in Electric Pickups

While the average EV price in the US is a staggering $59,000, electric pickups skyrocket even higher, with models like the Ford F150 Lightning and Tesla Cybertruck often exceeding $100,000. Slate's affordable truck distinguishes itself by providing 150 miles of range at a price point that leaves competitors scrambling.

Barman's background as a mechanical engineer and her tenure at Chrysler set the stage for this ambitious project. "I had a simple pickup as my first car—a 1984 Ford Ranger. It was basic, but it gave me the freedom to explore," she shared.

A New Standard of Choices and Upgrades

Unlike traditional models, Slate’s strategy revolves around offering a customizable and no-frills base model dubbed the "blank slate." This allows consumers to choose and upgrade features according to their budget over time. From basic crank windows to optional infotainment systems, this flexibility is designed to meet the evolving needs of the owner.

Barman illustrated this idea, saying, "Imagine starting with a basic truck and later transforming it into a five-passenger SUV as your family grows, all while keeping the original vehicle you love." This innovative approach not only saves consumers from the hassle of trade-ins but also creates ongoing revenue opportunities for Slate.

DIY Revolution: A Hands-On Approach

In a world where vehicles are often overly complex and expensive, Slate proudly positions itself as a manufacturer encouraging a do-it-yourself ethic. With a direct sales model, the company can generate direct relationships with customers without the additional expense of maintaining a dealer network.

To assist customers in upgrading their vehicles, Slate plans to launch "Slate University," an initiative featuring instructional videos guiding owners through modifications—making upgrades as simple as adding power windows or installing a full SUV conversion package.

Looking Ahead: The Future is Bright for Slate

Set to launch deliveries in late 2026, the Slate truck will be manufactured in a revitalized facility in the Midwest, breathing new life into communities in need. Reservations are now open for a refundable $50 fee, allowing eager customers to secure their spot for this revolutionary vehicle.

With its focus on affordability, customization, and community, Slate is on track to rewrite the narrative of electric pickups while making quality transportation accessible once again.