Paramount’s Bold Move into Sports Entertainment

In a thrilling new venture, Paramount is set to dominate the sports media landscape by launching its very own division, Paramount Sports Entertainment. This strategic move positions the company to capitalize more significantly on the lucrative sports segment.

Leadership Under a Proven Visionary

Jesse Sisgold, the former president and COO of Skydance Media and chairman of Skydance Sports, has been chosen to lead this innovative new division. His extensive background will bring a wealth of experience and insight to Paramount's sports initiatives.

Creating a Dynamic Entertainment Hub

Paramount Sports Entertainment aims to create a blend of scripted and unscripted programming tailored for both Paramount's platforms and third-party streaming services. The division will also focus on developing interactive sports games and experiences that engage fans in unprecedented ways.

Collaborating with the Best in the Business

By collaborating with athletes, creators, leagues, and brands, Paramount Sports Entertainment will create a diverse array of compelling content. It will also integrate Skydance Sports, which has produced successful projects like Prime Video's 'Air' and Netflix's 'America’s Team: The Gambler and His Cowboys'.

Complementing CBS Sports for a Comprehensive Approach

This new division is designed to complement CBS Sports, which focuses on live sports programming. Both entities are expected to collaborate on multiple projects, enhancing the overall sports content strategy for Paramount.

A Vision for Fan Engagement

CEO David Ellison expressed enthusiasm about the new addition, stating, "We are incredibly excited to expand Paramount's best-in-class sports portfolio. Our goal is to deliver top-notch storytelling while reimagining fan engagement with their favorite sports." This division is set to embody a fan-first approach, ensuring that sports entertainment remains captivating and inspirational.

The Growing Power of Sports in Media

Sports have increasingly become a cornerstone of modern media. With staggering deals like the NFL's $111 billion rights agreements and the NBA's $77 billion earnings, the demand for sports content continues to soar. The rise of sports-adjacent programming—like behind-the-scenes docuseries and scripted narrative content—further underscores the genre's potential.

Unlocking the Future of Sports Gaming

Despite the success of franchises like Madden and NBA2K, there remains a wealth of untapped opportunities in the sports gaming sector. Paramount is ready to leverage Skydance Games to dive deeper into this exciting realm, promising innovative experiences for fans and gamers alike.