Nation

Octopus Unveils Exciting 'Octopus Go' Platform in Partnership with DDB Group Hong Kong

2025-06-23

Author: Ying

Revolutionizing Payments in Hong Kong

Get ready, Hong Kong! Octopus, the beloved payment method used by millions, has just launched its groundbreaking platform, "Octopus Go," in collaboration with DDB Group Hong Kong. This innovative platform promises to usher in a new era of accessibility for consumers, especially with the unveiling of Mobile Octopus on Android devices!

A Song for the City: 'OOTD' Hits the Airwaves

Anchoring this electrifying campaign is the catchy tune "OOTD" (Octopus of the Day / Outfit of the Day). Crafted using exclusive Octopus transaction data, this Gen Z anthem captures the vibrant spirit and dynamic energy of the city. Composed by talented duo Oscar Lee and Jacky Yu, featuring singers Ian Chan and Marf Yau, the song kicked off a viral dance challenge and is already making waves on major streaming platforms.

Connecting with Hong Kong's Pulse

According to Jaslin Goh, Octopus' Marketing Director, "Octopus Go embodies the social energy and mobility of Hong Kong residents. Our advanced fintech features and wider reach are all aimed at simplifying daily life for everyone in the city." With its treasure trove of transaction data, Octopus provides valuable insights into consumer behavior, showcasing the city's rhythm and sentiments over time.

An AI-Powered Campaign Like No Other

The campaign comes alive with eye-catching AI-generated TV ads, street-level creativity, and a slew of engaging social initiatives. To sweeten the deal, new users can enjoy enticing rebates, fun lucky draws, and even automatic top-ups! And this dynamic campaign is set to run for the next month, promising plenty of excitement.

A Strategic Collaboration with Big Potential

Andreas Krasser, CEO of DDB Group Hong Kong, asserted, "We’re thrilled to transform Octopus’ unique consumer intelligence into a strategic and creative platform. This partnership has opened up huge opportunities for both Octopus and our agency." With such powerful collaboration, Octopus Go is ready to make a lasting impact!