Nu Holdings Reports Unprecedented Customer Growth

SÃO PAULO, May 13, 2025—Nu Holdings Ltd. (NYSE: NU), the global leader in digital financial services, has just unveiled its remarkable financial results for the first quarter of 2025, proving once again why it's one of the fastest-growing platforms in the sector.

In a stunning display of scalability, Nubank now boasts a staggering 118.6 million customers, having added over 4 million new accounts just this quarter alone. This unprecedented growth indicates not only the company's ability to attract users across Brazil, Mexico, and Colombia but also highlights an impressive 98.7 million monthly active users, maintaining an astounding activity rate exceeding 83%.

Record-Breaking Revenue and Profitability

Revenue surged by a whopping 40% year-over-year to an all-time high of $3.2 billion, underpinned by a 62% expansion in the interest-earning portfolio. David Vélez, founder and CEO of Nubank, stated, "We're seizing tremendous growth opportunities with disciplined strategies that expand our market position, ensuring enduring value for both customers and shareholders."

Net income also saw an incredible boost of 74% year-over-year, climbing to $557.2 million. This financial prowess places Nu among the elite in profitability within the global financial services landscape.

Engagement and Efficiency Rates Skyrocket

The Monthly Average Revenue Per Active Customer (ARPAC) climbed to $11.2, marking a 17% increase year-over-year, while the cost to serve each active customer remained incredibly low at just $0.7—showcasing Nu's operational efficiency.

Strengthening Footprint Across Latin America

In Brazil, 30% of adults now regard Nu as their primary bank, positioning the company as the third-largest financial institution in the country by customer count. Meanwhile, in Mexico, customer numbers skyrocketed by 67% year-over-year to reach 11 million as the region's deposits grew by 18%. Notably, Nu Mexico achieved a significant milestone by securing its banking license, setting the stage for expanded product offerings.

The Future Looks Bright

With nearly 3 million customers in Colombia, the company's ambitious growth trajectory remains unmistakable. Nu is committed to transforming the financial landscape by empowering individuals and promoting transparency.

As they continue to iterate on their successful models and expand responsibly, all eyes are on Nu Holdings as they pave the way for the future of digital finance throughout Latin America.