NFL's Commitment to Global Expansion

In a groundbreaking move signaling its commitment to expanding internationally, the NFL has unveiled the latest additions to its Global Markets Program—adding four new teams and two exciting markets. The Baltimore Ravens, Green Bay Packers, Los Angeles Chargers, and Washington Commanders are the latest teams to score international marketing rights, opening doors for them in various countries.

International Marketing Rights Allocated

Specifically, the Ravens will be promoting their brand in the United Kingdom, while the Packers will expand their reach to Germany, Ireland, and the UK. The Chargers will make a splash in Greece, and most intriguingly, the Commanders have been granted rights in the United Arab Emirates.

Highlight Markets for 2025

This strategic expansion doesn't stop there; both Greece and the UAE are set to be highlighted markets for 2025, showcasing the NFL's ambition to cater to global fans.

Collaboration with Other Teams

Adding to the excitement, the Los Angeles Rams and San Francisco 49ers have also joined forces with the Commanders to tap into the growing market in the UAE.

Potential Regular-Season Game in Abu Dhabi

Notably, the NFL has set its sights on potentially hosting a regular-season game in Abu Dhabi—a prospect that has fans and analysts buzzing. Peter O’Reilly, the NFL's executive vice president for club business, major events, and international, commented, "While we can't confirm the timing yet, there’s a strong desire to explore this opportunity. The interest in American football is palpable in the UAE, and the market has shown incredible potential for year-round growth."

Exploratory Visits to Assess Feasibility

The NFL has made exploratory visits to Abu Dhabi to assess the feasibility of hosting games there in the future. With the UAE having successfully hosted numerous significant sports events, including NBA matches and major soccer tournaments, the NFL is eyeing this region as a vital market for its future expansion strategy.

Increasing Global Participation

In total, 29 NFL clubs are now involved in the global markets program, spanning 21 international territories. This marks an increase from 25 clubs operating in 19 markets in 2024, underscoring the league's relentless push for global growth.

Looking Ahead to 2025 and Beyond

Looking ahead to 2025, the NFL is set to play seven games outside the U.S. and hints at further expansion in 2026. As anticipation builds, fans around the world eagerly await what the NFL's global journey will unveil next!