Alarming Split from Agency

In a shocking move that has sent ripples across the K-pop industry, chart-topping girl group NewJeans has announced their split from Ador, a subsidiary of the influential Hybe label, citing serious allegations of "mistreatment" and "manipulation." The five-member band, known for their chart-busting hits, held a late-night press conference to share their grievances and formally declare their departure.

Grievances Expressed by Hanni

Hanni, one of the group's vocalists, revealed disturbing insights about their relationship with the agency. She claimed that the group had been neglected and shunned, saying, "This is not the type of work ethic we respect and not one we want to be a part of." Hanni emphasized that the treatment extended beyond the band itself, affecting their dedicated staff as well.

The Feud Behind the Split

This split is not just a simple disagreement; it highlights an ongoing feud between former NewJeans producer Min Hee-Jin and Hybe's chairman Bang Si-hyuk. Min had left Ador amid rumors of attempting to take NewJeans independent of Hybe, a move that would have granted the group greater creative freedom and autonomy.

Legal Notice and Financial Concerns

Compounding this issue, NewJeans has filed a legal notice demanding that Ador rectify breaches of their exclusive contracts within 14 days. If failed to comply, the group warned that they would consider terminating their agreements entirely. This raises pressing financial concerns, as estimates suggest that the members could face a staggering bill of around 300 billion South Korean Won (approximately £170 million) for an early termination.

Haerin's Stance

However, Haerin, another member of the group, argued vehemently against this potential obligation: "We never broke any rules. We did nothing but try our best - they are the ones at fault." The group is also seeking an apology from a manager accused of bullying and is advocating for the reinstatement of Min.

Ador's Response

In response, Ador claims to have adhered to all contractual obligations, expressing their desire for the group to continue collaborating on future activities. They stated, "Despite multiple requests for meetings with the artists, our efforts have not been successful. We hope the members will now be willing to engage in an open and candid discussion."

Workplace Conditions in K-Pop

NewJeans has found themselves at the heart of a year-long controversy surrounding workplace conditions in the K-pop industry. In a recent assembly session, Hanni testified about her experiences with alleged harassment, stating, "I came to the realization that this wasn’t just a feeling. I was honestly convinced that the company hated us."

Rise to Fame and Future Uncertain

Since their debut in 2022, NewJeans has skyrocketed to fame, becoming one of Hybe’s most successful acts, alongside global icons BTS. With hit singles like "Super Shy" and "OMG," they were ranked as the eighth biggest-selling musical act worldwide last year and received a nomination for best group at the MTV Awards.

What's Next for NewJeans?

As the news unfolds, fans are left wondering what the future holds for NewJeans. Will they be able to reclaim their autonomy and establish a new path for themselves, or will they be caught in a legal battle that hinders their creative potential? Only time will tell. Stay tuned for more developments in this unfolding saga as one of K-pop's brightest lights navigates the tumultuous waters of the music industry.