In an unexpected twist that feels straight out of a dystopian movie, New York State has issued a measles alert featuring none other than a Minion, and the internet can’t get enough.

Currently, the United States is grappling with a significant measles outbreak, primarily centered in West Texas and gradually encroaching into New Mexico, with nearly 300 confirmed cases and two unfortunate deaths reported. This resurgence is raising alarm bells, as it is believed to be linked to declining vaccination rates exacerbated by the COVID-19 pandemic. The New York Times notes that measles was declared eliminated in the U.S. back in 2000, but insufficient vaccination efforts are now threatening to roll back decades of progress.

To date, New York State has documented four cases of measles, prompting health officials to take action. In an extraordinary and unconventional move, the state released a warning that featured a Minion character from the beloved animated franchise.

Yes, you read that right—an actual Minion was used in a public health announcement. While this might seem bizarre, it appears to be a strategic attempt to grab attention and convey the seriousness of the situation in a relatable way.

Reactions have been mixed, with many taking to social media to express their surprise and amusement. "They should do this for every government announcement," one user quipped, while another humorously said, "I'm crying that they have to use Minions so Republicans would get it." The meme-worthy Minion has drawn plenty of comments, leading many to question the current state of America: “America is not real,” another user declared.

As the measles outbreak continues to spread, health officials stress the importance of vaccinations. This eye-catching communication strategy has certainly sparked a conversation, but let’s hope it also nudges more people toward getting vaccinated.

Stay vigilant, get vaccinated, and don't forget to share this unusual yet important alert!