Celebrate National Cheeseburger Day

This Wednesday, mark your calendars for National Cheeseburger Day, a celebration that’s not just about the mouthwatering sandwiches but also about fantastic deals from your favorite fast-food chains. With many consumers expressing frustrations over rising prices, these promotions are timely and irresistible!

Delicious Deals from Major Chains

Leading the charge is McDonald's, the fast-food behemoth, which is offering double cheeseburgers for just 50 cents when ordered through its app. This deal is noteworthy when you consider that it’s roughly 45 cents more than the original price of the chain's hamburger back in 1948. As part of a strategy to revitalize its sales—which have seen a dip recently—McDonald’s has also extended its popular $5 value meal offer until December, helping hungry customers stretch their dollars further.

Competitive Promotions in the Fast-Food Industry

The fast-food industry often grapples with low profit margins and fickle customer loyalty, prompting many chains to introduce promotions linked to mobile app usage to boost customer retention. Besides McDonald’s, Wendy’s is also getting in on the action, selling junior bacon cheeseburgers for just one cent with any other purchase via their app until September 22. Meanwhile, Burger King is sweetening the deal by giving away a free cheeseburger when you buy another item priced at a minimum of $1, available through their app.

Exciting Offers from Smaller Chains

Not to be outdone, smaller chains are providing attractive offers as well. Jack in the Box is sweetening the deal by adding a “Jumbo Jack” cheeseburger for free with any purchase of $1 or more through its app. Carl's Jr. is promoting a half-priced double cheeseburger, and White Castle is running a ‘buy one, get one free’ promotion on its famous Cheese Sliders when you use the code “SAYCHEESE” in their app.

Sweet Deals from Smashburger

In an exciting twist, Smashburger is rolling out $5 cheeseburgers, typically priced above $7, available with the code “BURGERDAY” online or in-store, alongside vegetarian options. Additionally, they are giving customers a “bounce-back coupon” providing 50% off any burger or sandwich on a future visit—talk about a win-win!

Rising Prices and Customer Sentiment

Amidst these promotions, McDonald’s has faced scrutiny over rising prices. Joe Erlinger, president of McDonald’s USA, emphasized in an open letter earlier this year that while there have been price increases, franchisees need to avoid one-off hikes that tarnish the brand's reputation. However, the perception remains that fast food prices have skyrocketed, pushing customers toward more casual dining options like Applebee’s and Chili's, which are believed to offer greater value.

Don't Miss National Cheeseburger Day!

With competition heating up and customer preferences shifting, this National Cheeseburger Day, make sure to take advantage of these enticing deals that invite patrons back to the fast-food table. Don’t miss out—these once-a-year discounts are too tasty to resist!