MoneyBack Reinvents the Reward Experience in Hong Kong

In a game-changing move, MoneyBack, one of Hong Kong's most reputable rewards platforms, is stepping back into the limelight with a dynamic branding campaign aimed at showcasing its enhanced rewards platform and broader offerings. Traditionally viewed as the last step in a shopping journey, MoneyBack dares to revolutionize this concept.

Unlocking a New Shopping Journey

The revamped MoneyBack platform encourages users to explore enticing rewards before making any purchases. With an updated user interface and user experience, and a stellar network of over 200 partners spanning various categories, the app positions rewards at the forefront of shopping, empowering consumers to make smarter choices—from groceries to travel and fashion.

A Commitment to Community and Change

This pivotal moment for MoneyBack reflects its evolution from being a part of the AS Watson Group to becoming the go-to loyalty platform, encompassing a diverse array of rewards including fashion, sports, travel, and entertainment. The brand also champions local businesses through its innovative 'Neighborhood Treasures' campaign, inviting small shops from all 18 districts of Hong Kong to join for free. By promoting both online and in-store experiences, the initiative not only boosts visibility for local merchants but also enhances shopping choices for MoneyBack members.

Breaking New Ground with TBWA Hong Kong

In collaboration with TBWA Hong Kong, known for its disruptive creativity, MoneyBack is launching an eye-catching branding campaign that redefines how rewards can seamlessly fit into daily life. The tagline, ‘Find it. Earn it. Get MoneyBack!’ captures the simplicity and delight of discovering and redeeming rewards, transforming the app’s image from just a points collector to a must-have shopping companion.

Hins Cheung: The Face of MoneyBack’s New Era

A strategic choice was made in selecting popular star Hins Cheung as the campaign’s spokesperson to engage a wide audience, from Gen Z to baby boomers. Known for his charm and relatability, Hins encapsulates the fresh and inviting spirit of MoneyBack.

"We aimed to reimagine how MoneyBack integrates into the everyday life of Hong Kongers," says William Chow, Creative Partner at TBWA Hong Kong. "Hins Cheung was the ideal choice; his ability to connect with different generations made our campaign relatable and lively."

Get Ready for the Exciting Campaign Launch!

Hins will not only perform the catchy new MoneyBack theme song but also introduce a signature gesture, designed to build a memorable connection with the brand. Utilizing his humor and approachable nature, Hins will guide users in unlocking the rewards app’s full potential, ensuring that the experience remains engaging and fun.

Widespread Campaign Rollout Across Multiple Platforms

Expect to see this vibrant campaign across a multitude of media, including exciting TV commercials, eye-catching outdoor ads, and dynamic social media posts. The in-store presence will be especially strong with displays in 468 ParknShop, Watson’s, and Fortress locations, where the MoneyBack theme will enhance the shopping atmosphere. Point-of-sale materials will ensure shoppers are fully aware of the revamped platform and what it has to offer.