Finance

Microsoft Unveils New AI Features for Microsoft 365 But Raises Prices – is it Worth it?

2025-01-16

Author: Wai

Microsoft's AI Expansion in Microsoft 365

Microsoft is making headlines once again as the tech giant announces a significant expansion of its AI-powered features within Microsoft 365 Personal and Home subscriptions. However, this upgrade comes with a price hike, leaving many consumers wondering if the benefits justify the cost.

Pricing Changes and Features Integration

Previously, users looking to access Copilot, Microsoft's advanced AI assistant integrated into applications like Word, Excel, and PowerPoint, were required to subscribe separately to Copilot Pro—an additional $20 per month. Under the new scheme, Microsoft is incorporating these AI features directly into Microsoft 365 subscriptions for an extra $3 a month. Good news for existing subscribers: you can opt out of the AI features and avoid the price increase.

Global Rollout of AI Capabilities

After months of testing these AI capabilities in limited markets such as Australia, New Zealand, and parts of Asia, Microsoft is now rolling out these enhancements globally. The tech giant views this move as essential to making AI accessible to a broader audience, despite initial resistance from users to pay a premium for AI integration.

Insights from Microsoft Executives

Gareth Oystryk, senior director of marketing for Copilot Pro and Microsoft 365, commented to The Verge: 'We know that people are willing to pay for the integration into Microsoft 365. Copilot Pro is an opportunity to learn from our power users and early adopters.' However, Copilot Pro isn’t disappearing anytime soon; there will still be a $20 monthly subscription for users wanting priority access to advanced AI models and features.

Mixed Reactions to Price Increase

This marks the first price increase in 12 years for Microsoft 365 Personal and Home subscriptions in the U.S., prompting mixed reactions from consumers. Microsoft plans to introduce two new plans—Personal Classic and Family Classic—exclusively available to existing subscribers during their renewal cycle. New subscribers will automatically receive the integrated AI features with the new pricing structure.

Details on Classic Plans

The classic plans will not receive major new features, but will continue to benefit from security updates and minor enhancements. 'They’ll continue to get security updates and minor feature updates, but any new additional innovations that we deliver in the future won’t be included in those plans,' Oystryk explained.

Introducing AI Credits System

In addition to these subscription changes, Microsoft is launching a new AI credits system applicable to virtually all its consumer applications, including Word, Excel, PowerPoint, Outlook, and OneNote. Each month, subscribers will receive credits to utilize features such as image generation in the Designer app, or for use in Paint, Photos, and Notepad. Copilot Pro will meanwhile provide unlimited access under a fair-use policy.

User Preferences and Customization

Recognizing that not all users may want AI assistance—especially students subject to institutional policies—Microsoft is also simplifying the process for disabling Copilot within Office applications. Many users indicated their preference to toggle off the AI assistant, leading to new settings that allow for this customization. This feature will be available in Word first, followed by Excel and PowerPoint in the upcoming weeks.

Conclusion

As Microsoft moves forward with these updates, the question remains: is it worth paying extra for AI features? Only time will tell if users embrace these advancements in the face of rising costs. Stay tuned for further developments in this evolving story!