In a surprising twist, Meghan Markle's lifestyle brand, As Ever, has found itself in hot water after a significant blunder surrounding the launch of its highly anticipated products. The company's limited-edition wildflower honey, priced at $28, quickly became unavailable as all items from the new line— which also featured diverse products like jams, teas, crepe mix, and flower sprinkles— sold out in under an hour.

The online rush proved overwhelming, leaving some eager customers disappointed as they attempted to purchase the wildflower honey only to find it was already out of stock. An email from the company informed them they would receive a refund instead. "The excitement created a volume of traffic on the site that even we couldn’t have anticipated," the email stated, explaining the rapid sellout.

Markle took a personal approach to handle the situation, reaching out directly to affected customers. "Dear friend, My goodness, what a whirlwind this week has been! Thank you so much for the support. It really means so much to me," she expressed in a heartfelt note. She continued, explaining the overselling issue and reassured customers that the team was equally saddened by the situation.

To make amends, Markle offered a consolation treat, announcing that shoppers would receive her next limited-edition item in the mail as a gesture of goodwill. "So much more goodness is coming soon," she added, hinting at exciting future releases.

Markle's business journey hasn't been without challenges. Since launching As Ever earlier this year, she faced trademark issues that prevented her from using the original name, American Riviera Orchard. These complications prompted comments from a New York-based clothing brand owner also named As Ever, who mentioned he was exploring his legal options despite not owning the trademark.

Adding to the drama, Spanish politician Xisca Mora has reportedly threatened legal action against Markle for allegedly borrowing elements from Spain’s coat of arms for As Ever's logo design.

Fans and critics alike are curious about how Markle will navigate the rising tide of controversies surrounding her lifestyle brand. As the Duchess of Sussex assures her supporters that new products are on the horizon, one thing is for sure: the story is far from over! Stay tuned for more updates on this unfolding saga!