Introducing the Game-Changer in Cinema Cameras

Canon has just launched the EOS C50, the company’s smallest and most feature-packed cinema camera yet, tailored for both filmmakers and social media enthusiasts. With a sleek design and weighing just 1.5 pounds, the C50 is built to handle everything from cinematic productions to quick social media clips.

Unleashing the Power of 7K Recording

Equipped with a cutting-edge full-frame sensor and RF mirrorless mount, this compact powerhouse supports staggering 7K internal RAW recording at 60 frames per second, along with a breathtaking 32MP still photo capture. It's truly a versatile tool for professionals who need performance without bulk.

Light Up Your Shots with Advanced ISO Features

The C50 shines in low-light conditions thanks to its dual ISO system, functioning seamlessly in Canon Log 2 at ISO 800 and 6400. This ensures greater flexibility and clarity when shooting in challenging lighting, making it an ideal choice for dramatic settings or dimly lit environments.

Revolutionary Simultaneous Crop Recording

One standout feature is its simultaneous crop recording, allowing creators to capture stunning 4K footage while simultaneously outputting 2K social media formats—perfect for shooting in 9:17, 9:16, or 1:1 aspect ratios. This feature will save time and streamline workflows, making it easier to share content across platforms like YouTube, Instagram, and TikTok.

Pro-Quality Features for Every Creator

The EOS C50 leaves no stone unturned with professional-grade features such as dual XLR audio inputs (available with an optional top handle), a zoom rocker, intuitive waveform/peaking displays, and remarkable AI subject tracking powered by Canon's renowned Dual Pixel autofocus system.

Perfect for Both Video and Photos

Not only does the C50 dominate in video with bursts of up to 40 frames per second, but it also delivers crisp 32MP images, making it a superb hybrid option for those who love to shoot both video and stills. Complementing the release, Canon is introducing the RF 85mm F/1.4 L VCM Hybrid Lens, ideal for portrait photographers aiming to create stunning visuals.

Availability and Pricing Details

Mark your calendars! The Canon EOS C50 will be available by late Q4 2025 for an introductory price of $3,899. Meanwhile, the RF 85mm lens will hit stores this month for $1,649, while the upgraded PowerShot Elph 360 HS A will be available in October 2025 for $380.

With the EOS C50, Canon is setting a new standard in versatile shooting capabilities for both budding creators and seasoned pros alike—get ready to elevate your filmmaking game!