A New Era of Dining at Admiralty Station!

McDonald's is turning heads in Hong Kong with the launch of its innovative 'Mood Engine' concept store at Admiralty Station, coinciding with the brand's exciting 50th anniversary in the city.

A Futuristic Experience Awaits!

This stunning store, crafted by the visionary Landini Associates, boasts an impressive 22-meter curved digital landmark. This eye-catching feature dynamically transforms the restaurant's ambiance from day to night through captivating animated lighting, vibrant colors, and beloved McDonald-Land characters.

Transformative Design Inspired by Speed and Style!

Mark Landini, the founder and creative director of Landini Associates, took to LinkedIn to share that the core of this transformation is the 'Loco-Motion' concept—an homage to both its bustling location and McDonald’s commitment to speedy service. He emphasized how this single design source emanates a "decorative mood" that permeates the entire space.

Mood for Every Moment!

Dubbed the 'Ray-Naissance,' this adaptive atmosphere is designed to morph from serene to exuberant, seamlessly blending playful branding with local cultural elements. Landini explained, "The Mood-Engine resonates with the energy required by the guests in the moment. Like a chameleon, it responds to its environment."

Join the Celebration!

As McDonald’s steps into a new chapter with this awe-inspiring store, the energy is palpable. Whether you're a local or just passing through, this unique dining experience promises to be a feast for the senses. Don’t miss it!